Influ2

““ Influ2 has transformed how we connect with prospects—it's not just about impressions; it’s about meaningful engagement that drives results. ””

““ With Influ2, we engage the right people at the right time, enhancing brand awareness and driving pipeline growth ,””

““It's always about only one thing: pipeline. It's not about anything else. It's all about accelerating pipeline.””

“Adi Hagag, B2B Marketing Director at Optimove, described Influ2 as a "game-changing" marketing tool that had a significant impact on every lead and pipeline deal.”

“Adi Hagag emphasized the significance of Influ2 in Optimove's marketing strategy, stating that there wasn't a single deal in their pipeline where they were not utilizing Influ2 for aerial coverage.”

“Influ2 is one of the most reliable ways to know that an individual has engaged with you and that’s an important part of why we're using Influ2 to ensure that we put our branding front and center with engaged prospects.”

“The use of contact-level ads had a significant impact, enabling the team to identify in-market accounts and automatically qualify leads. The campaign resulted in a substantial increase in engagement. Most importantly, the alignment between sales and marketing allowed NVIDIA to actively engage with in-market decision-makers, accelerating the journey to pipeline creation.”

“Influ2 helps us uncover decision-makers by stage, by role, by account, both customers and non-customers. Then, we can drive those decision-makers to re-engage in their experiences. It’s way beyond the days of spraying and praying based on soft firmographic and demographic information and targeting.”

“Influ2 is the perfect foundational technology that we have in our marketing stack. These person-based ads provided by Influ2 help us identify in-market accounts, decision-makers, and account leads.”

“These are really the people that we are after. I feel as a VP of Marketing that I am supporting the sales team effort, and we can really work together, and I think this makes the connection between sales and marketing really powerful.”

“With the highly granular control and visibility from Influ2, we have an accurate estimate of both funnel stage and media consumption patterns. This helps us narrow down on the buying group, target them with specific messaging that would ultimately help them reach the same decision collectively.”

“" My heart would break if we didn’t have Influ2 . Without it, we’d be stuck with the basics like calls, emails, and generic account-level targeting. But that’s just not enough. We need smarter, more precise ways to reach the people who matter most," says the Director of Marketing at the Global IT Consulting Firm.”

““A click is when the follow-up begins. Influ2 tells us exactly when someone engages, and our team acts fast.””

““They wanted to know who they were going after—and we couldn’t answer that question,” says the Director of Marketing at a Global IT Consulting Firm. “That’s what led us to Influ2.””

““I don’t want anyone to know we’re using Influ2. It’s our secret weapon.””

“Our sales cycles can vary between three to eight months. It really does vary, depending on size and complexity of the customer, but that's where we are using Influ2 in the middle funnel to really influence those decisions, and make prospects involved in decision-making (or the buying group) move faster.”

“Our number one priority as a growth marketing team is to create a frictionless buyers' journey that maximizes market intent,” she explained. “With Influ2, we are fueling our sales team with consistent and personalized engagement with the prospects that influence buying decisions the most.”

“We needed a solution that could reach the decision-makers within our buying committees and give our sales team detailed engagement insights for timely, personalized outreach,” Megan explains. “Influ2 made that possible, while seamlessly integrating with our tech stack to avoid manual processes.”

“Influ2 has revolutionized our approach to targeted advertising, allowing us to precisely reach decision-makers and drive meaningful engagement.”

“One prospect downloaded an asset in January, 2018. There were multiple web visits and even a webinar attendance through November. After attempts by our reps to reach the person, it went completely cold. Then in April, 2019, the account was added to an Influ2 campaign and 317 impressions later, we saw some very meaningful interactions and the sales rep turned the account into an opportunity.”

“I was really amazed by the overall performance that I was able to see. Not just by the account reach, but by the amount of transparency that I got from Influ2. Google, for example, and the other platforms, rotate different types of advertisements and retargeting, so you're not really able to have that sense of control that Influ2 enables.”

“People think that you're selling to an account, but you're selling to people. Business-to-person advertising is the missing layer to make the ABM model very effective. Behavior intent, layered with business-to-person advertising, is the key to be more proactive.”

“The sales alerts are great because you can do it in Slack, you can do it in email, and you can even give sales direct access to the platform. You get to really have a choice of how your salespeople get to consume the data. Influ2 has a great Salesforce, HubSpot, and Pardot integration, which helps with the scoring. You're able to identify individuals and put them in the right campaign in Salesforce and attribute those to the right opportunities. I don't see any other platform doing that today.”

““With Influ2, we’re not just running ads—we’re tracking impact and connecting the dots from click to close,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “It’s a complete view of how marketing drives revenue.””

““Influ2 acts as the bridge between our campaigns and our clients’ revenue teams,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “It connects marketing efforts directly to what Sales needs to move deals forward.””