Mixpanel

“PicPay is growing, and PMs will have more responsibilities,” Guilherme concluded. “Having a tool like Mixpanel helps us manage these multiple activities easily and visually.”

“Even PMs who are new to the team and haven’t used Mixpanel before can quickly learn how to use it. Compared to other data tools where you have to write queries and manually set up dashboards, Mixpanel is much more intuitive.”

“If a customer reports an error during sign-up, I can track their journey using Mixpanel,”

“If a customer reports a sign-up error, I can use Mixpanel to track their entire journey—seeing which screens they went through, what operating system they’re using, and where they encountered the error. It saves us a huge amount of time compared to writing manual queries”

“We set up specific screen trackings for A/B tests to compare user behavior on different screens. For example, one screen might have a different button position or text. Mixpanel helps us measure if these changes lead to a significant improvement in conversion.”

“Before Mixpanel, it would take an analyst about an hour and a half to pull data for campaign performance. With Mixpanel, all I have to do is type in the name of the campaign, and the dashboard is generated instantly.”

“We saw that many users abandoned the process when their password failed the validation rules. We assumed it was a minor issue, but Mixpanel revealed this was a significant drop-off point. By improving the messaging on the screen, conversion rates improved by 10%.”

“Mixpanel has been critical in helping us scale and innovate quickly.”

“Every app we launch in Piknik is fully integrated with Mixpanel, and we rely on it to track performance, test new features, and drive data-backed decisions,”

“For example, we now know which app pairs lead to higher engagement and retention, helping us optimize the cross-app journey.”

“We use Funnels to track how users move between apps in our Piknik bundle, and it’s led to key insights on what drives long-term retention,”

“We’ve already seen improvements in retention, but we’re continuing to refine this strategy using Mixpanel insights,”

“Even now, Mixpanel allows our lean data team to focus on deeper strategic insights rather than answering ad hoc product questions.”

“We didn’t hire a dedicated data team until we were around 70 employees because Mixpanel provided everything our product teams needed,”

“Our global audience was engaging, but not at the same levels as our North American users. Mixpanel helped us see that creating regionally relevant content could drive engagement, and the results were clear—subscribers in key international markets grew by 80%,”

“Mixpanel helps us shorten the feedback loop for feature development. We launch an experiment, quickly analyze results, and immediately feed insights back into the roadmap—without waiting on shared resources or external teams,”

“We saw the biggest impact when we tested different free trial lengths and onboarding flows. Mixpanel allowed us to quickly measure the effects and pivot as needed, ultimately leading to a 31% conversion rate improvement.”

“Mixpanel is a must-have for us.”

“Sport Heroes strives to cultivate a lean data philosophy. We prefer having few metrics that are highly effective and actionable over having a wide array of indicators that tell convoluted and often paralyzing stories. We constantly aim to refine our metrics to summarize our key goals as a company.”

“Mixpanel helped us iterate faster and make smarter choices, ensuring TapNow’s continued growth and success,”

“It’s never too early to start building a data-driven culture,”

“Mixpanel wasn't just a tool; it was a partner that helped us see our users clearly for the first time. The insights we gained in days would have taken us months before.”

“O PicPay está crescendo, e os PMs terão mais responsabilidades,”

“Mesmo os PMs que são novos na equipe e nunca usaram o Mixpanel antes conseguem aprender a utilizá-lo rapidamente. Comparado a outras ferramentas de dados, onde é preciso escrever consultas e configurar dashboards manualmente, o Mixpanel é muito mais intuitivo.”

“Se um cliente relata um erro durante o cadastro, posso rastrear sua jornada usando o Mixpanel,”