Sprout Social

“As the world of social media develops, the communications strategy for the city is going to develop right along with it.”

“Social media allows us to present accurate information directly to the public.”

“Social media has completely changed the way we communicate.”

““The Instagram Profiles Report has been extremely helpful in discovering how well we are engaging with our customers and what we can do to improve our customers’ overall Wahl experiences,” Wahl said.”

““Of all Sprout’s Instagram tools, being able to comment on posts from within the Smart Inbox has been the biggest help,” Flick said. “From the native platform, you only see a limited number of comments. I can answer everything through Sprout. It’s awesome.””

““With 10 people in the platform all around the world, Sprout’s unified inbox and smart comment management system helps our team efficiently address each comment and assess whether a reply is necessary,” Wahl said.”

““The main driving point behind our social strategy is UGC. It’s a lot easier for us to gather this with Sprout,” Flick said.”

“Of all Sprout’s Instagram tools, being able to comment on posts from the Smart Inbox has been the biggest help.”

“It’s a lot easier for us to gather user-generated content with Sprout.”

““I’m finding bots to be incredibly important,” Fasano said. “I’m in the process of finishing the setup of that with our team. The whole goal is closing that gap in communication and turnaround time for responses, making sure that somehow, somewhere, someone is getting answered.””

““We’ll be doubling down on using Sprout and refining the way we roll it out to new hires to really make sure we’re covering all our bases and getting the most out of the tool as possible,” Fasano said.”

““In our industry, digital strategy has heavily relied on traditional marketing methods, often times focusing the budget to be exclusive to internet listing services like Zillow and Apartments.com for marketing our communities,” Fasano said. “Now, it’s abundantly clear that having a social media presence has a direct impact on leases. It has a direct impact on increased leads. Being able to really prove that social media is helping in tandem with other digital advertising components is so important to our success.””

““While we want to put out content that will entice new residents to visit our communities, a lot of our audience is made up of current residents,” Fasano said. “We want our customer care to turn into retention, so having the means to get into the messages and focus on the customer’s needs is super important to us.””

““Our property managers that are using Sprout Social on a daily basis, using social strategy that we put into place, are doing fantastic,” Fasano said. “They’re the teams who have rapid turnaround time with their communities and are able to get swift responses to folks who are sending us messages. You can see the engagement levels spiking on all of their social channels and as a result, ultimately providing our audiences with a valued forum to have their voices heard.””

““I would say being able to approve posts was a big part of why we chose Sprout at the time,” Fasano said. “A lot of Sprout’s competitors did not have that capability. Our marketing department traditionally owned everything online, but when you have a growing portfolio of over 120 properties, it’s really difficult for one or two people to have eyes and ears on everything that was going on with a given property.””

““When we first onboarded Sprout in January 2017, we decided to overhaul the entire strategy for what our outgoing communications looked like for our properties, from our corporate office and beyond,” Fasano said. “Although each property has its own voice, the teams are ultimately working for KETTLER, so we wanted to make sure the brand voice was cohesive.””

““We found a need for our on-site teams to have more posting autonomy,” Fasano said. “But with that comes the need for proper procedures and workflows to be put in place first. We needed a tool to assist us.””

“Since we started using Sprout’s Employee Advocacy solution, my network has become more engaged. I get asked about my company more than ever and people comment on how active I am on LinkedIn. It makes it easier for me to interact with my connections on social. I would highly recommend Employee Advocacy by Sprout Social to other companies considering it.”

“At Vizient, we’re really fortunate because our senior leaders get it. They really understand the importance of social. They see the results in our performance reports and they’re actively engaged and participating in our social initiatives.”

“By posting prepackaged content on LinkedIn, I have been able to reconnect with former colleagues, expand my network and engage in interesting conversations with my community. If you’re looking for an easy way to help your team stay current on relevant information and expand your brand’s influence in the market today, I would recommend Employee Advocacy by Sprout Social.”

“Employee advocacy is a new initiative for us. During the pandemic, our Member Performance team—like everyone else in the country—couldn’t travel to meet their clients. It was a critical time. They had our COVID resources, but they struggled with how to share them. They didn’t know what to say or how to share the messages broadly.”

““We want to make sure people feel like they’re getting their questions addressed, not just driving traffic to our website,” Buck said. “We want to make sure we’re providing value to our customers. You have someone that may come to you with a complaint, and with Sprout we’re able to come in and really steer that conversation around the other way and provide the guidance they need so it ends up positive for everybody.””

““Sprout created efficiencies that save us a lot of time,” Kulla said. “People talking to us are going to get a much faster response than they would have otherwise. Also, I think it gives us better line of sight into what people are talking about, which helps us take those trends back to the business.””

““Employee Advocacy has really helped us become more relevant, more targeted and have that line of communication with the sales team that we didn’t really have before,””

““Not only is it good from a brand health and marketing angle, it’s also important information we can pass on to our sales teams and product teams,” Kulla said. “We can find trends and common themes that come up in conversations. We can identify not only our own brand advocates, but brand advocates for our competition. It’s been good from so many perspectives.””