Hightouch

““ Since transitioning to Hightouch, we’ve been able to try things that we didn’t even know were possible. ””

““ With Customer Studio, we’re able to build more granular audiences much faster, and we can understand the logic behind them. ””

““ With Hightouch, I’m able to build any audience within a matter of minutes and sync it to our ad platform immediately. ””

““ Hightouch has provided us with enhanced capabilities compared to our previous data onboarding platform. We were able to achieve much higher match rates across every ad platform. ””

““ Stronger match rates equal better segmentation and targeting capabilities across all of our ad platforms. With our previous solution, we were always limited on what data we had access to, but with Hightouch, we can build audiences using first-party data in our warehouse and achieve higher match rates, which has greatly driven down our CPAs. ””

“We’re syncing millions of records directly to SFMC every single day to orchestrate personalized journeys for the 65+ million members in our loyalty program. We’re powering thousands of audiences and over four billion emails every year, and that’s not even factoring in what we do across other channels.”

“In Hightouch, we invested in a capability that was easy to implement on our existing big data environments (Snowflake and Databricks) so we could avoid the extensive engineering work required to move data to a new environment or platform.”

“We saw the opportunity to increase the quality and scale of how we use data so we can better serve pet parents, leading us to leverage Hightouch. Our goal was to connect our customer data and marketing automation platform and drive advancements in our personalized marketing.”

““ If I compare the old growth marketer Philip with the new one, I would say I feel like I'm energized with superpowers I didn't have before. It gives us as a team — but also me personally — much more opportunity to go all in on certain campaigns and things we want to run. ””

““ Now finally with Hightouch Ad Studio, we have full ownership from briefing to execution within our team. We could go from one idea to 50 or even 100 formats. It enables us to really go big and test and iterate on certain hooks that we would never have thought of before. ””

“"We didn't need to be strict with our prompting; we could provide a generic request and get the right output almost immediately. For a summer sale, we'd just say, 'Hey Hightouch, create a campaign for us,' and it would pull from the Meta ad library to generate different hooks on the go."”

“"We explored various agentic AI solutions, but for us it felt very natural to test with Hightouch because we already had an existing relationship. For years we were very happy with that relationship. So for us, it felt like a no-brainer."”

“"I feel like I'm energized with superpowers I didn't have before.””

““ The beauty of AI Decisioning is that it doesn’t just change how marketing teams operate, it changes how the entire business operates. We’re learning faster and scaling faster than ever before and delivering personalized experiences that just aren’t possible with traditional marketing approaches. ””

““This shift has been a turning point for our team. Rather than being bogged down in building triggered journeys or executing batch campaigns, we’re digging into investor needs and how we can best serve them,””

““ One of the most incredible aspects of AI Decisioning is that it uncovers hidden patterns and correlations that humans simply can’t detect and instantly feeds those insights back to our marketers so they can continuously optimize messaging, timing, and outcomes. ””

““ Audiences and segments have their place, but the future of marketing is 1:1 personalization — that’s how you build long-term loyalty value for your customers. Within 2-3 months, we have seen a substantial lift in win-backs and driven a 4x increase in investments compared to our previous campaigns. ””

““ What surprised us most wasn’t just the performance lift—it was how much of our prior marketing structure was built around our own constraints. AI shifted our mindset: now we build based on what’s best for the investor, not what’s easiest to execute. ””

“Now that we've got the data out the gate, we can just keep building from here. And it's nice not to have to keep saying no.”

“We're responding faster and smarter than we did before.”

“The ability to create entirely new audience segments in minutes instead of hours or days has been a game changer.”

“Compared to the relationship with our previous vendor, it's nice not to have the middleman. We can just go in and build them ourselves.”

“It sits on top of your data, so you know it's coming directly from your data. There's theoretically no discrepancy. That also makes it very flexible.”

“We had a clear vision for how we wanted to engage our customers, but our existing technology made it difficult to execute. We needed to give our team the flexibility to move faster, experiment with new ideas, and create more relevant experiences.”

“You need your context to be evergreen. And a big part of the context is the performance.”