Fullstory

“Fullstory brings us a lot of visibility into what our customers are experiencing when using our website or app. Before Fullstory, we could only see when users were leaving our channels, but we wouldn’t know why. Now we know why.”

“Having your eyes wide open about your customers’ experiences and frustrations is critical to making good decisions about your customer journey. The ability to review sessions and watch a customer through their troubles has been incredibly impactful in how we solve for customer issues on the product side.”

“Before we had [Fullstory], we were blind to a lot of the user experience issues that Fullstory now gives us visibility of. It saves us a lot of time and effort.”

“Fullstory was integral for improving products in our retail ecosystem with a lean team—it allowed us to uncover the 'unknown unknowns' and prioritize which actions to take. In this situation where we’re rapidly releasing product updates, we need to know what’s going on in the product in real time, and Fullstory enables us to do that at scale, globally, with a small team.”

“Fullstory enables us to provide the highest level of customer support possible with our available resources. We can proactively get ahead of most issues customers are experiencing to ensure they have the best experience possible. Without Fullstory, we’d be flying blind. We did significant research to select the best-fitting user analytics and tracking solution, and Fullstory has provided much greater value than we ever anticipated.””

“Before Fullstory, getting and incorporating customer feedback was a lot slower. Now, we can act on hypotheses immediately. When someone says, “I wonder if…” we can look in Fullstory and know whether to act on or dismiss the idea. Previously we’ve had tools that do a portion of what Fullstory does, but being able to use one login to see all of our digital experience data with context without having to piece bits together is extremely useful. Being able to have replays and page view data in one place saves us a lot of time and helps us collaborate faster.”

“Solving mobile issues can be extremely difficult. With other analytics platforms, we could only get a fraction of the story—but Fullstory makes decision-making easier by grouping all of our mobile data together in one place. Since implementing Fullstory on our native mobile apps, we’ve been able to resolve significant mobile issues in days rather than months, and decrease churn associated with frustrating mobile experiences.”

“Fullstory allowed us to have a standardized way of looking at usage across product areas and compare them to one another. It has been invaluable in identifying bottlenecks and optimizing workflows.”

“We knew the limitations of other platforms when it came to understanding the nuances of user behavior. Fullstory was a no-brainer—it allowed us to see exactly where our users were struggling and, more importantly, why.”

“We all experience AI fatigue; AI interactions can feel less friendly. They lack the conversational warmth of a human touch. This is something we didn't realize we were missing. Fullstory adds a layer that makes Fin a more personable and friendly experience for our clients.”

“Before Fullstory, we could see where users were dropping off. But not why. Fullstory gave us the ability to observe real user behavior and move from ‘what we think is happening’ to ‘what users are actually experiencing.’ It’s changed how fast we can act and how confident we are when we do.”

“Fullstory lets us look at user behavior both individually and holistically across all of our users. We can also use Fullstory to easily see when something like a simple UX issue is causing a lot of confusion, which is a gold mine of information for taking our user experience to the next level.””

“Fullstory offers us the ability to build dashboards which we specifically use to monitor our releases. These dashboards not only help us ensure that our release was rolled out successfully, but also offer us insights on errors that might come up, or provide us with alerts on certain key metrics”

“Fullstory is a part of our culture. It’s deeply ingrained in what we do. If someone has a strong opinion about our digital experience, I’m all ears. But if they don’t participate in our recurring Fullstory game film reviews, I can’t dedicate much attention to their idea. Fullstory helps us keep users top-of-mind, but also gives our co-workers a systematic way to propose evidence-based ideas for improvement.””

“The customer is key’ is one of our organization’s core values. Using Fullstory allows us to be close to that customer and empathize with them—by doing that, we can create the best digital experience for our clients.”

“Fullstory removes all the guesswork for us and helps us get there faster when it comes to user journeys and address those conversions…As soon as I saw the tool and began seeing what the actual user was doing and their intent and behavior through the flows, I fell in love with it. I don’t think it’s a tool I can work without.”

“The user frustration metrics in Fullstory help us zoom in on issues that we weren’t even aware of. When you look at a website every day, it’s easy to become desensitized to the barriers that can exist for first-time visitors and potential customers. With Fullstory, we can quickly figure out why users are behaving in certain ways and uncover issues and growth opportunities that weren’t even on our radar.”

““Behavioral data is important for us at Pizza Hut because we are very used to looking at commercial data, transactions, sales, we run so many reports. [These reports] can give us trends over time, but they don’t give us the why. We need that context to develop what our hypotheses are so we can develop the how. Behavioral data is really critical in establishing those customer needs states.””

“Before Fullstory, we had all these siloed views of the customer experience, but we needed an end-to-end view of how different site and app experiences impact customers. It was immediately clear that Fullstory was what we were looking for—it lets us look at things through the customer’s eyes and link their behaviors back to the technology, the design, and the creative decisions that were made. When leadership asks me what percentage of customers are being affected by an issue, I go straight to Fullstory, nowhere else.”

“Fullstory really helps us fully understand frictional points in our processes. With just web analytics, you don't get that. You can see where people are falling out, but not why.”

“Fullstory allows us to spend less time doing retrospective setup so we can focus on future work, and find different patterns that we've never tried before. Getting that time back is so important.”

“Fullstory removes the guessing part from the game. It allows us to look at the data and understand customer needs clearly.”

“Fullstory has transformed the way we do business; now we're able to pinpoint issues using data we can trust to optimise the user journey.”

“It's a great bridge between product and marketing — it gets us talking the same language and looking at the same performance data.”

“Our sales cycle used to be 60+ days. It’s well under 15 now. A big part of that is being able to create those self-serve experiences and track them in Fullstory,”