Fluent Commerce

““Our achievement of the 2022 revenue targets would not have been possible if we had not launched Fluent before the Black Friday and Cyber Monday events.””

““This was one of the quickest implementations I have ever seen. We launched a new OMS when everyone else was in code freeze in November and went live with omnichannel 2 weeks before Black Friday.””

““Fluent was different from every OMS out there. The flexibility, and the fact that I know any crazy idea I have I can go to my partner and Fluent can do it.””

““The project was an extraordinary success thanks to the great support from all the teams involved.””

““Our ambition was to take the customer experience to the next level by reducing delivery time and providing more flexible fulfillment options. For example click and collect, ship from store, same day delivery,””

““We needed our new Order Management System to display real-time delivery and pickup options on the PLP page, including live availability checks for 12 products. Fluent Order Management accomplishes this in under 500 milliseconds without using cached data, offering 24 live fulfillment options at once. This gives us the ability to provide customers with accurate fulfillment details earlier in their shopping journey, a significant edge over competing solutions.””

““We selected Fluent Order Management for its scalability, flexibility, and seamless integration with our existing infrastructure,””

““We needed a robust solution, with comprehensive features, to handle complex product-service consumer electronics orders across multiple channels, whether online, via app, customer service or in-store.””

“Digital agility is essential. We are not trying to predict what the future is, but to provide a toolset that allows you to adapt as the future evolves.”

“In the marketplace, for example, we are thinking how can we scale it faster? Which type of functionalities can we have, which type of business model can we use to evolve it even faster in the UK?”

“With data, we can perform more sophisticated demand capacity planning. When we’re buying garden furniture, which might be for next season, usually there is a 10 to 14-month lead time on that. But how do we know today what next summer will be weather-wise? Is there going to be a demand for rattan furniture or wooden furniture? Is there going to be a specific shape or colour that will be a favourite for customers? That requires the ability to use random forest analysis approaches, which build on those very fundamental pieces of data and allow you to become more and more sophisticated.”

“When you have a URL called diy.com, customers expect a high-quality product coming from trusted merchants.”

“When you want to have access to things quite quickly, that requires a local presence by definition. We are lucky to have those stores so we can offer click-and-collect. In that respect, instead of it being experience-based or knowledge-based, our stores are far more like micro-fulfilment centres. And if we want to go to customers quite quickly, when they require a service from something like Screwfix Sprint where we have over 800 stores now in the UK, we can do so in under one hour. And that is phenomenal.”

“We are far more agile in what we’re doing. We’re embracing ecommerce and data in a way that was not manageable many years ago.”

“By using rapidly scalable and cloud native technology from Fluent Commerce, we were able to maintain customer loyalty and secure customer value during a challenging time. We now have a scalable system which will support our growth, and the flexibility to play the curve ball, wherever it may come from next.”

“We have a market leading multichannel proposition which continues to enhance its relevance to consumers and has the necessary agility to progress in an environment where the retailing of international brands may see permanent global structural change.”

“Fluent Order Management is the first composable best of breed solution we have added to our tech stack. Due to its success we plan to continue on this composable pathway for the rest of our technology projects.”

“The business has forgotten order processing was ever an issue thanks to Fluent Order Management.”

“My life has been easy with Fluent.”

“We didn’t just replace and replicate the functionality of the old OMS with a new one. We re-evaluated the purpose of an OMS. We defined what the core capabilities and function should be in what we call the order management ecosystem.”

“You are selling inventory you do not have. Then the batch grows bigger and the delays longer.”

““Fluent Order Management enables us to be agile, changing safety stock buffers for active and discontinued items with ease. This saw our order cancellation rates drop dramatically to 1-2%, a remarkable improvement from the previous rate of 14%,””

““Fluent Order Management’s agile fulfillment logic allows us to be very flexible when the business or the customer demands it. Control is probably the biggest word I can use. Fluent Order Management has allowed us to control our fulfillment operations more deeply.””

“An OMS is one of the single most important tools. You can have the best website, but if you can’t get inventory right, it’s useless. If you have 100 units but can only sell 10, what’s the point? Marketing spend gets wasted when your inventory is off.”

“As we keep extending our markets, channels, and products, a scalable, robust and flexible platform for e-commerce and fulfilment is key for long-term and sustainable growth in both direct-to-consumer as well as B2B business. We are confident that our re-platforming endeavour and the result of a new composable platform enables Emma® to sustain its stellar growth trajectory.”