DixonBaxi

“Regent’s Place has long championed inclusivity and community. This NEW BRAND embracES a more sustainable, socially conscious future for ALL.”

“KOKO has always been iconic. Now it’s a global stage honouring our past while shaping the future of live music.”

“The work gave Core42 strategic clarity, aligning brand, narrative, and system into a platform that supports rapid growth, builds trust, and helps us lead in an ever-shifting AI market.”

“We set out to confound expectations of the IMAX EXPERIENCE AND to capture the raw energy of live.”

“Headspace blends product, expertise and purpose. Together, we created a clearer path to help more people see their true value.”

“DixonBaxi have built a brand that reflects who we are. authentic, ambitious, and committed to winning the right way, with our fans at the heart of it.”

“One of the most influential sports brands of the modern era. A brilliant partnership with the esteemed and super talented ESPN design team.”

“We’re proud to have started in the NHS, shaped by the values it was built on: care, equity, and access for all. Now we’re taking our vision global, so wherever you live, early detection becomes possible and survival the norm.”

“DixonBaxi have been able to take the energy and heritage that we are very proud of, and develop a concept that engages our 450m supporters worldwide.”

“Our rebrand is a confident declaration of our mission. We are the intentional bridge that transforms the complexity of digital assets into the clarity and confidence investors need for their financial future. This new identity firmly establishes us as the trusted, human face of crypto investment.”

“DixonBaxi aligned our brand with our evolution sharpening our focus, broadening appeal and reflecting the ambition, scale and diversity of British Land FOR THE FUTURE.”

“The VMA’s are the biggest and most authentic brand moment MTV has, and the Moonperson Award has been the pinnacle of this for 40 years.”

“Weeeehooooo!!!! Feels like the night before Christmas. DB thank you for helping us capture the essence of our brand and looking forward to Tubi’s new chapter tomorrow!”

“We searched for the essence of what we have been doing the last several years, and what we want to do going forward. And at the end of the day, it was very simple. We decided to embrace our boldest hopes and dreams.”

“A brand evolution that captures Roblox’s unique tone, excites teams, and strengthens its identity creating alignment, momentum, and a powerful foundation for future growth.”

“This book is like stepping into our studio. instinctive, energetic, and brimming with the raw chaos that fuels creativity.”

“Everyone has embraced it with pride and belonging, realigning our identity with our purpose and unleashing the energy to keep inventing a better everyday.”

“the highest pursuit is to better understand human behavior. it’s about human performance. it’s about human wellbeing.”

“It was a true cross-functional team collaboration. It was about doing it different and challenging the norms and creating a design system that was truly powerful.”

“The unified brand turns ITV into a seamless ecosystem, with ITVX at the centre connecting every channel, every story, and leading the network into its digital-first future.”

“Brilliant content and creativity sit at the heart of everything ITV does, and the refreshed Group Brand acts as a more vibrant and contemporary embodiment of this.”

“Created in close partnership with WBD Sports, DixonBaxi shaped a robust art direction into a timeless 360° identity across Eurosport, TNT Sports, HBO Max, and discovery+.”

“This brand marks a pivotal moment for British Land, signalling a notable shift towards an innovation-driven future.”

“The Grand Press honours its heritage while pointing to a bold future. part landmark office, part cultural institution. The brand feels monumental, textured, and engineered to inspire.”

“A strategic partner embedded in our team – helping evolve how we show up and radically improving how we serve our members by combining data, creativity and a deep understanding of the customer experience.”