Bombora

““With Bombora, we’re able to know the why and when to go after an account. It’s become critical to every salesperson at Snowflake, and this deal validates that. We were so excited with this recent win that we shared it at our Sales Kick-off to get everyone revved up on using the data.””

“Bombora really helps us understand where to focus our time, energy, and resources. We’re not just throwing spaghetti at a wall, we’re taking a more strategic approach. Being a data company ourselves, its important that we engage in data-driven account selection”

““Bombora surfaces the opportunities. Triblio allows us to reach out in a meaningful way.””

““Ten weeks post launch, we found $2m in pipeline that we never knew existed. Two weeks later, we doubled it,””

“Our biggest success with Leadspace and Bombora is driving sales-marketing alignment. I’ve never worked anywhere before where we could run a fully-integrated marketing campaign and sales play, where the messaging just matches. Our marketing emails are talking about the same things that our sales reps are talking about. That alone is enough to get brownie points with sales!”

““Armed with Bombora Intent data, results improved dramatically, and we saw 3.3% click-through rates for our clients,””

““Bombora’s Intent data allows us to create our own segments, rather than trusting an agency using various data services,””

“With the scoring model, we could finally prioritize who we reached with our programmatic ad campaigns, which get expensive quickly. And our ABM would reach more leads with actual intent to buy — more people worthy of our marketing budget.”

“Bringing Intent data to the table makes our client relationships feel less transactional and more like a partnership. Like, we’re not just going to take your money and run your ad,” said Roberto. “We’re a partnership, and we’re going to continue to work together to make this better.”

“We actually got 10 times higher CTR on our Intent-driven campaign and an 18 times reduction in cost per click (CPC), which was huge!”

“With demographic data alone, we were getting response rates of around .2%, but now with Intent data, this often goes over 1% — sometimes as high as 2%.”

““The response has been overwhelmingly positive. One client called it ‘the missing link between awareness and pipeline.’””

““Start with Bombora to make sure you get full buy-in from your organization — as it’s more cost-effective and easier to implement with a smaller team than predictive modeling — and make sure you align closely with your Bombora rep to develop a plan around your topic clusters. Then start identifying accounts, leads, and contacts for outreach and crafting your messaging based on the best available information,””

““It doesn’t matter which program we’re running [volume velocity or ABX]. Everything starts with Intent data to ensure we’re responding to what our target audience’s behavior is at that specific point in time,””

““[Bombora] plays a large hand in the retention of almost all of our partners because our audience insights are really what move the needle and get people excited about the partnerships and show success.””

“Adding Bombora data into the data Hum was already collecting for us has extended our ability to target the right people. CRA is able to pursue high-intent prospects with personalized messaging and deliver digital experiences that have expanded our sales.”

“At the end of the day, a CEO probably isn’t going to download a white paper, but they’re going to have a say in the final decision.” — Piper Person, Sales Director,”

““Our Account-Based Marketing campaigns have blown away our executives and sales teams by their performance and immediate impact on our business. The fact that we have consistently increased our investment and have proven ROI speak volumes for the work Just Media [Global] has done with Bombora and Demandbase.””

“Bombora’s Company Surge ®  data coupled with LinkedIn Sponsored Content has increased our ability to reach and convert a highly engaged audience that’s in-market now for solutions we’re selling.”

“There are these big enterprise businesses we had no idea were shopping. When you put in Company Surge ® , the lights come on and you find all these opportunities you didn’t know to go after.”

“Our team is always innovating how we use Company Surge ®  data to inform our account-based marketing programs. When we realized we could use historical Intent data to predict future intent with high accuracy, we immediately started testing it with our digital media and are excited with the promising results.”

“If you think about the concept of a Company Surge ®  score, it’s not surprising that the activity we’re seeing above the baseline is more predictive. We selected Bombora because we felt really good about the approach, the data sources, the richness of the data and how easy they were to do business with.”

“When we used Company Surge ® scores as a prioritization mechanism, we saw 2-3x reply rates compared to not using the data. We felt really confident about the Intent data showing strong signals about who is in market.”

“Intent data is everything we can’t capture with Marketo. We can track our digital assets and paid programs, but Intent data gives us the chance to understand what happens outside our reach. It gives us a fuller picture of every lead, contact, and account, and helps us equip sales to pursue deals faster.”

““It’s an ongoing challenge to provide relevant data that matters to customers,””