LiveRamp

“The results we've seen give us confidence that we can continue to grow our business without sole dependence on device-based identifiers. As we navigate the ever-changing identity landscape, we are both proud and fortunate to have LiveRamp and InMobi on this journey with us.”

“As users are given more choice, and as data policies and privacy laws become more strict, we need to invest in solutions that will allow us to monetize our users in privacy-safe ways and mitigate the impact of addressability concerns caused by the disappearance of identifiers.”

“We are really well positioned for cookie deprecation. Thanks to our partnership with LiveRamp and RampID, we feel great as a media buyer, we feel great as a media seller.”

“One of the tenets we have is that we're big enough to build, but smart enough to partner. A great example is our partnership on RampID, which we feel is best of breed.”

“With LiveRamp CAPI solutions, we’re seeing more consistent signal attribution and stronger performance by accurately connecting the customer touchpoints and datasets that matter most across our social, media, and partner ecosystem. Most importantly, this partnership enables Tailored Brands to deliver more relevant, personalized experiences and be better every day in how we engage with customers over time.”

“We needed a partner that could help us connect paid social performance to real customer behavior across both our stores and ecommerce ecosystem. LiveRamp’s CAPI solutions enabled us to tie social marketing efforts directly to measurable outcomes, giving us clearer visibility across channels and touchpoints and helping us optimize performance at every stage of the campaign lifecycle.”

“The thing that LiveRamp has done incredibly well is clean room standardization. So there are clear sets of use cases that can be accomplished in a clean room. That standardization has allowed us to have more constructive conversations at scale with advertisers. We can offer a standardized product, and then we can use that to demonstrate value, build trust, and innovate. It's an easy button.”

“Nimbus’ platform allows publishers to easily integrate LiveRamp's Authenticated Traffic Solution which has shown substantial results for our publishers and for the Nimbus Exchange.”

“This privacy-first approach ensures a fully personalized experience without compromising sensitive identifiers. We are committed to pioneering more opportunities in the cookieless future across both open and closed web environments.”

“This solution has revolutionized how we monetize inventory and maximize value for our advertisers.”

“With LiveRamp we've been able to unify authenticated audiences within our ecosystem. Thanks to its seamless integration and widespread market recognition, LiveRamp has a strong foothold in the ecosystem as a trusted partner.”

“Cookieless advertising is a real challenge. A user without third-party cookies generates 35% less RPM and complicates measurement for our advertisers. Our teams have spent more than two years exploring cookie alternatives so we can offer clients the best solutions to overcome ecosystem challenges.”

“Indeed has been able to provide confidence to its employers that reach and targeting solutions will not lose scale, deploying real-time solutions at scale to maintain targeting capabilities on first-party data.”

“Indeed, in partnership with LiveRamp, has been able to actively close the gap on reaching all job seekers and improving measurement, even in the face of signal loss,”

“LiveRamp is helping us understand how to connect the dots between the transactional data that Lyft knows, and the first-party data segments that our customers have, so that we can deliver relevant messaging to the right user at the right time.”

“What I love about LiveRamp's clean room solution is not only the multi-cloud capability, but you can really dream big on the analysis that you can do together, on the measurement that you can do together, on the insights you can generate. LiveRamp enables us to collaborate with advertisers in ways where everybody is confident that their trust and safety needs are met.”

“We were always dying to say, what is the lift after someone sees something on Pinterest? Do they act? Do they behave differently? That's the holy grail we've gotten to that offers much more real tangible value to the CPGs.”

“It feels funny now – with other partners who aren’t in a clean room yet, we will talk about CPC going down 4% week over week. It’s so far away from what actually matters. We used those signals valiantly when they were all we had, but it is just so much better to talk about actual matched ad exposure data.”

“This was just a win-win-win across the board. The truth was out there, but we couldn’t get to it without LiveRamp’s privacy-conscious clean room in the middle.”

“[Pinterest and Albertsons] were both longstanding partners of LiveRamp. It engendered a lot of trust and certainty that once LiveRamp had the right technical layer – it also had the right ethos and vision that we did – that we could do this and get the right resources really quickly.”

“We have millions of people coming to Pinterest every month to get inspired and find new ideas, and we know that inspiration can't happen if people don't feel safe. How do we balance protecting the privacy of our users but also make sure that brands are able to find success on our platform?”

“Having a partnership in place between LiveRamp, which is one of the largest data collaboration organizations, and LinkedIn, which is the world's largest professional network, that partnership is invaluable.”

“We've had to change our advertising dramatically. And what's great is we are seeing it working and it is a win-win. If we can get people feeding our food, we know that the health outcome for the pet is better, the pet parent's happier. It works for our retailers, it works for us.”

“What I really enjoy about working with LiveRamp is a common interest. Your goal is our goal… Being able to prove out what we're getting for our investment have been the places where I think we've learned the most.”

“We've built out this suite of dashboards and turned them on and this is how we want to think about retail media. Not just ROAS numbers. And not just CPMs, which every CPG advertiser likes to talk about. We want to bring it all together.”