6sense

““That executive sponsorship converted 6sense from a marketing tool into a shared, accountable process.””

““Implementing 6sense helped us align sales and marketing around actionable intent data, so we can identify and prioritize high-value accounts faster. Intelligent Workflows took that further by turning those signals into coordinated action across events, advertising, and SDR outreach, which accelerated our pipeline and made our account-based strategy far more efficient.””

“Most importantly, think beyond task automation. The greatest value of Intelligent Workflows comes from orchestrating complete go-to-market motions that create better alignment, faster execution, and more scalable growth.”

“The biggest unlock was realizing that intent looks different in every region. Once we tuned our signal thresholds for NAM, EMEA, and APAC, our SDRs stopped chasing noise and started opening conversations around what each account was actually researching.”

“Start with a repeatable business process that requires coordination across multiple teams, systems, or channels. The most successful workflows are not simply automations, they are operational frameworks that connect people, data, and execution around a common objective.”

““For a small team, 6sense helps us be very intentional about where we add the most value. Rather than spending limited capacity on manual research and data work, we can focus on strategy, creative execution, and business impact.””

““We definitely have been able to dig a lot deeper into the process. We were making best guesses and looking at broader trends, but 6sense gave us visibility.””

““We can trust what we’re getting from 6sense,” Jill explains. “We’ve set up better integrations, but we’ve segmented some of them so this group is protected, this group we want to carefully enrich, and then this group we just want to constantly be enriching. The ability to segment it in 6sense just added to our comfort level.””

““6sense helps us concentrate our time and budget where there’s evidence of opportunity rather than trying to market equally to an enormous addressable universe.””

“We took our small data set of existing clients and used 6sense to see what size they were, how many employees they had, and what technologies they were using. For instance, a lot of clients use Shopify, and we integrate with that platform. Being able to identify Shopify users helped us build better messaging.”

“As Saddle Creek grew, we refined our ICP to focus on opportunities that were the right size for our capabilities. Many of the submissions coming through our website were simply too small to be a good fit.”

“Start smaller than feels comfortable so you can identify reliability, data, deliverability, and routing issues before they scale.”

“The achievement is the operating discipline that made improvement repeatable: start focused, learn quickly, fix what breaks, and scale only after the process earns trust.”

““By combining audience orchestration, enrichment, account intelligence, and CRM activation, SAP created a scalable framework that allows marketing and sales teams to act on the same signals, target the same accounts, and measure performance from a shared source of truth, 6sense. These integrations have accelerated SAP’s broader Customer Contact Data Quality initiative and continue to serve as the foundation for future AI-driven workflows and revenue generation programs.””

““6sense Professional Services helped us move fast without cutting corners, giving our team the hands-on guidance we needed to turn buyer signals into seller action quickly.””

““ We bought 6sense to change how Island sells, not to add a tool.””

“Decide what ‘live’ means for Sales before you sign and build backward from it.”

“6sense Email Agents are fully executing campaigns and following up with leads that our SDRs didn't have the bandwidth to go after.”

“The ability to pair account scoring with engagement scoring is critical for campaigns to work better — and it ultimately enables us to have more use cases across the organization.”

“In six months, we've evolved so much. The team rapidly went from no personalization to now dreaming about global expansion using 6sense.”

“6sense is considered a strong source of data to help all of our sellers align their focus and attention on the accounts they target for the year, the quarter, the week, and the day.”

“Everything we’re doing from an outbound perspective would be so much harder without 6sense.”