Zappi

“At McDonald’s, Prioritize It has been implemented as a ‘must do’ before an idea can be advanced into development.”

“Working with the Zappi consulting team was amazing - they jumped right in, were extremely accommodating of tight timelines and produced high quality work. Their support made a busy time a lot less stressful.”

“Since partnering with Zappi, we have seen our creative effectiveness improve by almost a third across all our advertising. This equates to PepsiCo gaining hundreds of millions in value from greater creative effectiveness this year!”

“Zappi has become one of our key partners in our connected insights transformation. We're using the platform to quickly test almost anything that requires consumer research. With Zappi, we're confident that we can move fast, receive robust feedback, and deliver on time.”

“Zappi Amplify TV provides a much more robust suite of diagnostics to understand what’s working in the ad and why, with metrics that are hard to find in other methodologies. We were really excited to see what it could do for us.”

“I used to test with consumer data once at the end of the campaign - it was expensive, slow, and by the time results came in, there wasn't much to act on. With Amplify, it's cost-effective and fast, so we can test and iterate multiple times.”

“There is a difference to what consumers are exposed to in the real world that I see as the testing environment, anything that we can do to make that gap smaller, to mimic real-world consumer behavior or consumer environment, is super important.”

“Validating the Savings Seekers creative with Zappi gave us the freedom to take bigger risks with our visual language and tone. The result was an AV brand platform that turned heads in a crowded market because we knew our foundation was sound.”

“It has absolutely led to the C-suite having more confidence and trust that we are investing in the right things.”

“Philly ended up becoming the fastest-growing US market for us a few months after our campaign launch. Zappi gave us the confidence that our OOH and TV creative would work, and it pulled through.”

“Speed has been really valuable. Being able to scale brand advertising across multiple markets in parallel quickly - Zappi is genuinely a big part of that.”

“What I've especially enjoyed is how the Zappi team is up for any challenge we throw their way. They listened to us and helped us develop a solution that works for us.”

“Zappi allows us to test our innovation ideas with the right audiences and with a meaningful category benchmark. This gives us confidence that our innovation ideas will be competitive and will fully address the needs of our priority audiences.”

“We were able to show with research that there was a 15% increase in purchase intent with our new packaging concept. That data de-risked the decision and got everyone comfortable with a more substantial rebrand.”

“Making Zappi's platform self-serve at Bel Group was more than giving marketers just a tool. It was about showing the power of insights across the organization, about being a true business partner.”

“Having a tool like Zappi that everyone can use to get to good business outcomes has been very powerful for us.”

“They come to comms reviews with the dashboard. We have really embraced it as a tool. It helps us know we are being successful, that we are moving in the right direction and doing things that will delight our customers and move our business.”

“My team and our creative director spend a lot of time with our Zappi dashboard,”

“An example of how our day works. We have a couple of edits. We throw them into Zappi in the morning. Within 3-4 hours we have both qual and quant feedback on all key metrics — favorability, uniqueness, consideration. We can walk away and say ‘OK, these are the changes we need to make’ and by the end of the day I have 3 new edits.”

“The improvement in ad effectiveness comes down to rapid iteration,”

“Zappi has allowed us to iterate to get to a place where all of our TV copy is now significantly above the industry average. And when you are trying to build a brand from the ground up, that most people the first time they see your commercial is the first time they’ve seen your brand, you’ve got to nail it! We’ve been able to do that thanks to our internal and creative agency and the partnership with Zappi and the great tools they’ve given us access to.”

“We’ve done great work to build awareness and associations with our ‘get your money right’ promise. A lot of the work we have done in partnership with Zappi. We have been able to create the highest performing creative in the brand’s history. We have improved overall ad effectiveness by over 20% in the last years since working with Zappi.”

“Doing rapid research with Zappi has been fundamental to building a strong brand with a great opportunity to build equity that resonates with our customer.”

“If you’re sitting in a room with a creative director, art director and copywriter making an ad, you’re going to be clouded by your own opinions. You need some outside perspective. That’s what Zappi enables us to do. Understand what real people think.”