Vocus

““It's important we're able to follow a story, measure where it's landed, how it's been received by different audiences, who's engaging with it, and tailor our outreach accordingly. Using Cision means we can track where a story is going.””

““It's important to know how people are reacting to our news, but it really matters on issues of consequence that could be a concern for the business, such as media coverage of a company reorganization or the entry of one of its brands into a new market,””

““As a result of these initiatives, over time we have started to build relationships with our key stakeholders, improve our reputation and show that we can positively affect business outcomes.””

““Knowing the volume of coverage is important, but Cision gave us the ability to gauge sentiment, which is key to delivering campaign results to our senior leadership.””

““These research methods not only help us guide our projects but also help us measure the role and impact of our third-party PR services.””

““The use of measurement has become essential to demonstrate the effectiveness of our communications activity and how we support the business,” says Campbell.”

““Measurement provides that substantial proof and shows the true ROI of marketing and PR.””

““I needed to be able to demonstrate value to senior leaders, especially since we're now investing in communications and PR in a way that Gumtree has never done before,” says Campbell.”

““This really helped us see if our PR and communications messaging was resonating with our key audiences.””

“Cision’s reliability and high quality of service have earned our trust over the years. Therefore, it eliminates any cause for concern and allows us to be confident that our news will be distributed as intended.”

“Cision was a large part of the success of our campaign. We used it to find relevant reporters and disseminate information about our event, which positively impacted our event attendance.”

“Our clients depend on our ability to quickly generate analytic reports, a task that wouldn’t be possible without Cision. It also allows us to demonstrate value as a firm, which is essential for maintaining strong relationships with our clients.”

“Cision has consistently provided us with the best metrics, even as the industry has grown and changed. That makes it easier for us to demonstrate the value and return on investment of public relations to our clients.”

“The campaign was a massive success and achieved its most important goal: it provided families and individuals with pets much-needed peace of mind and the knowledge needed to keep calm through the storm.”

“The Cision team was able to work with me and make sure the project was a success,” said Paleafico. “Everything went really smoothly, and the entire team was super flexible, always available for last minute changes or recommendations. The whole process of working with the Cision team was excellent from start to finish.”

“I am extremely confident I am getting the most updated information from Cision to be able to contact the right people who can make the right news decision.”

“Yes! It's an amazing platform that gives me access to thousands of outlets and contacts! As well as different analytic reports.”

“Cision allowed me to easily distribute my client's news in one place. I could access the contacts that I was sending it to, the specific outlet, the open rates, the coverage rates, the publicity value, etc.”

“With Cision, I am able to have access to contact and media outlet information that would otherwise take me hours to find, or worse, is impossible to locate. It allows me to build robust and lengthy press lists in a relatively short amount of time, which ultimately allows for increased media placements. Plus, the fact that all of these useful features are included in one tool makes it that much easier. I don’t have to alternate between several platforms, I have everything I need on Cision, which is a huge added benefit for my team and I.”

“I love the media coverage feature. Every morning, this is the first thing I check. It makes it so easy for us to find media pickups and feature stories without having to search the Internet or rely on reporters to send us a link. It especially helps with organic pickup or times in which we didn’t work on a story, but we were so graciously included in one. In those instances, we might not find those type of stories without Cision’s media coverage feature.”

“In the fast moving world of PR, Cision has been imperative to securing impactful media placements and remaining competitive. We believe it’s important to work smarter, not harder, and Cision allows us to do just that.”

“Cision is the backbone of our PR and communications projects. It’s a critical tool in securing media placements. From researching media outlets and journalists to finding unique opportunities through HARO to monitoring coverage and more, we wouldn’t be able to do what we do without Cision.”

““What sets Cision apart from other providers are their people. We really feel like we’re their only clients. They truly go above and beyond in terms of customer service and suggesting things to make my workflow easier that I never would have thought of.””

““It’s reassuring to know that I am not missing something, because Cision pulls everything.””

“Finally - we believe you can’t beat Cision as a tool to help you identify and reach the editors across all media types because they’ve already done most of the heavy lifting for you.”