Thysse

“It’s really a Brand Portal for the association. To the members, it looks and feels like part of the association's website–as though these gifts are all coming directly from them.”

“The association didn’t have the time, the resources, or the space to house all of this product. That’s where we came in.”

“Everyone over 50 in Madison has a Smoky’s story. This gave us a way to honor that culture without turning the space into a museum.”

“After our initial meeting, it was really apparent to us that our platform called Mail+ would be the perfect for them to implement their omnichannel marketing campaign.”

““As a nonprofit, we have to be budget‑conscious. Thysse came down to where we needed to be—and we didn’t have to cut too many corners. Now we have honestly, some of the best signage I’ve ever seen at a YMCA.””

““Between our construction, architecture and experiential design partner—Thysse, they walked us through the process from day one to install. We were aware that projects like this can get challenging—but that wasn’t the experience we had. It was a smooth progression, and I think that had a lot to do with the team we selected.””

“The fun part for me is really searching for that ideal solution. In this case, we came up with something that's visually identical to the original, but works better and costs a lot less. From raw materials to print, shipping and installation, this solution added value across the board.”

““From paper samples to clear timelines, the process was transparent and consistent. We knew exactly what to expect—and the final book is something we’re proud to share.””

““Working with Thysse as our print partner enhanced how we share stories and impact with our donors. The quality of the print pieces and creative elements has upped our brand and our message.””

““When I first reached out, everyone was so helpful, engaged, and creative—it felt like an extension of our small marketing team. It’s a partnership I never have to stress about.””

“The client did appreciate the heroics and attention to detail—the effort we put in to making sure the donor event was a success.”

“We had to slice the project in pieces as we received production files and then integrate them into production and install plans that aligned with construction progress.”

“It was one of the biggest projects I’ve ever managed, and my first at Thysse. I’d describe it as baptism by fire. But in a great and deeply gratifying sense.”

“Anytime you’re designing recognition graphics like this, you know the story is going to keep evolving. So we tried to create solutions where the college can update pieces themselves without having to redesign the entire display.”

“The wall itself was quite high up in the air. We needed to use lifts to access it, and our initial site survey mapped out the obstacles—different surface depths, I-beams, and structural elements disrupted the space.”

“It looks simple, but there’s a lot of math and logic behind these walls—sightlines, spacing, readability, durability. You don’t think about that when you look at it, but it’s all in there.”

“Usually when people think about donor walls, they don’t know how to structure them. What kind of categories? What sizes? What layout makes sense when you're adding tiles over time?”

““It just doesn’t give that same sense of pride in the products, the history, and the heart of the company.””

““I think the branding elements are an important part of this beautiful headquarters,” Jake said. “They reflect the company’s history, the products we make, and they honor the employees.””

““When you walk down the hallway and see this gallery of drone shots of our facilities, it really gives you an idea of how big the company is,” Jake explained.”

““We knew Thysse and had a relationship with them,” Jake said. “We had visited their new headquarters and saw the branding installations they had done. We really liked that they were local and were familiar with several projects Thysse did in the Madison area. It was an easy choice.””

““Our vision with the branding installations was to help build a sense of pride throughout the employees here. The references you see to our products, our logo, and our history really help people appreciate the company and what we do.””

““We were in a very cramped space on the east side of Stoughton,” said Ron Jake, Marketing Director at Stoughton Trailers. “We had people in different buildings, and we wanted to bring them all together and give them a place where they could collaborate.””

“As a member of the Stoughton community and someone who’s raising a family here, it makes me incredibly proud to be part of this project. This building is really a testament to their commitment to manufacturing excellence—and to their employees and the people of the Stoughton community.”

“SEGs are high-impact but low-maintenance. They fill a wall beautifully, deliver vivid color, and can be replaced for a few hundred dollars. That made them ideal for a brand managing dozens of sites in locations that change over time.”