Thinkific is an all-in-one learning commerce platform that empowers entrepreneurs, educators, and businesses to create, market, and sell online courses, memberships, digital products, and branded communities. Founded in 2012 in Vancouver, Canada and publicly traded on the Toronto Stock Exchange (TSX: THNC), Thinkific has supported more than 100 million course enrollments across 190 countries, with a drag-and-drop course builder, AI-assisted course outlining, integrated TCommerce payments, mobile apps, and Thinkific Plus for enterprise customers.
Thinkific announcements in the Metaintro Layoffs Tracker.
Latest announcement
Layoffs
96 jobs cut
Thinkific eliminated positions affecting 96 employees, about 30 percent of its workforce, as it refocuses on mid-market and enterprise customers and away from its small-business segment. The company expects about US$19 million in annualized savings.
““What matters to us is knowing we’re building on something that will keep improving. This isn’t a short-term solution. It’s something we can grow with.””
““During early testing, Thinkific consistently stood out for its ease of use : both for learners and for the internal team managing the program. Students found it simpler to access courses and navigate the learning experience, while the DTS team found it easier to build, maintain, and scale their growing catalog.””
““We thought of this initially as just a solution for delivering courses. We have received so much support and insight on the entire top-of-funnel, and sales, that It has changed how we design promotions and market our material.””
““Having the support of a customer success manager has felt like having someone else on our team — someone who’s looking out for our development, troubleshooting along side us, and helping us get the most out of the platform.””
““The courses are full of reference material and demo videos, so the courses are meant to be viewed and referenced often. Sometimes in the middle of a session, or when you have five minutes between clients. We needed a platform that would allow students to engage with the material in that way.””
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““The level of detail of Thinkific’s analytics and reporting features are giving us real time access to how the learners are engaging with the material. We have been able to pivot quickly on lead magnets to improve conversions, as well as notice where students are getting stuck and provide support.””
““We have eliminated repetitive administrative tasks, which has allowed our team to focus on bigger, more expansive projects for the business.””
““We had some of our best promotions and best months from having that kind of sale. The bundle options and payment plans have made our offers more clear and more successful.””
““It didn’t feel salesy at all. It felt like we were trying to figure out if this was going to be a fit. The team was really honest, and that’s been true throughout the whole relationship.””
““For a long time, we felt like the platform didn’t match the quality and integrity of the material. Our in-person courses were always very top-notch. The online experience needed to match that.””
““Going online opened the door for so many people who had been following the curriculum for years but couldn’t travel or take time away from work. We finally reached them.””
“If you’re going to do this at enterprise level, you can’t do it on your own. You need someone who knows the inside of the tool. Thinkific has always been able to give us that.”
“I was flabbergasted that I was able to speak with someone that high up at the company, and we were that much of a priority. Not just once. Multiple executives on meetings saying, let’s figure out how we can help you.”
“Have we had any downtime with Thinkific since we started? No. Zero downtime. With our other system, it was pretty frequent.”
“For a long time, the platform didn’t match the quality and integrity of the material. The migration was our chance to change that.”
“Based on everything Thinkific had, we really didn’t see that there was anybody that was even close.”
““Thinkific is a learning organization that produces learning experience platforms and the support you need to build and deliver training programs that are more effective and efficient.””
““We look at team bandwidth, frustration levels, and responsiveness. Thinkific consistently delivers. The support is solutions-based. It’s not ‘here’s an article,’ it’s ‘let’s solve this together.’””
““We rarely create lessons longer than four minutes. The data shows how people actually learn today. Short attention spans, high interaction, real engagement. Thinkific makes that possible.””
““What made Thinkific the obvious choice was the user experience for our team. Course creation, management, payments, analytics. It was all dramatically easier to manage compared to anything else we tested.””
““There will always be someone who is louder, cheaper, or more automated. Let them be. If you obsess over your students’ success, protect your integrity, and consistently do more than expected, you will win in the long run.””
““Let it strengthen your systems and improve efficiency, but do not let it replace the human experience. Online education should still feel personal, supported, and connected.””
““There will be moments where doing the right thing is not the most profitable short-term decision. Do it anyway. In the long run, integrity compounds. Word of mouth compounds. Reputation compounds.””
““You are not building a course. You are building trust.””
““We want to build confident clinicians, not just students who scrape by on an exam.””
““That, to me, is the ultimate confirmation that doing right by people always wins in the long run.””
““Financially, honoring those credits meant very slim margins. It was exhausting and, honestly, a little scary. But it was the right thing to do.””
““AI is our assistant. It improves efficiency and supports quality control. But the teaching, strategy, mentorship, and student support are fully human.””
““Because we are fiercely fair with our students, we wanted that process to be consistent and transparent. AI helped us build a standard operating procedure for calculating and issuing custom coupon codes so everyone was treated equitably.””
““At PT Exam Prep, all communication with students is strictly human-powered. When someone emails us, messages us, or joins a program, they are talking to a real person. Full stop.””
AI launches and partners
What Thinkific has launched and who it works with on AI.
LaunchThinker: Thinkific’s AI teaching assistantLearners get instant answers from Thinker, an AI assistant trained on your content.
LaunchAI teaching assistant (Thinker on Thinkific)Thinkific offers an AI teaching assistant that gives partners answers to product and content questions.
LaunchAI teaching assistantThinkific offers a built-in AI teaching assistant.
Yes. As of November 3, 2026, Thinkific has 2 open roles on Metaintro. 2 were posted in the last 30 days. The most are in Product/Project Management (1) and Sales (1).
Has Thinkific had layoffs?
The Metaintro Layoffs Tracker lists 1 announcement for Thinkific. The latest was announced on September 23, 2026. Sources report 96 jobs affected in total.
Where is Thinkific hiring?
Thinkific is hiring in Ottawa and Vancouver, with the most open roles in Ottawa.
Who are Thinkific's customers?
Thinkific names 16 customers, including KDDI, Jelly Academy, Admirato, American Paint Horse Association, and Mixer Brain.