Thanx

“We launched without needing any new hardware. Franchisees were surprised by how easily it could be rolled out. They see this as a profit lever now.”

“With Thanx, we’ve gained much more control over our marketing spend and the ability to influence specific guest behaviors. For the first time, we’re able to reward loyalty in a more intentional way without always relying on deep discounts.”

“We went from -7% same-store sales in Dec 2023 to +7% which is a massive swing. We attribute the turnaround to what we learned working with Thanx.”

“We wanted to determine which web ordering experience truly performed better for our business. The data showed not only no downside—but clear upside in spend and CRM capture.”

“Thanx came at the perfect time—we launched four new products in the first two months, and needed a way to promote each one without delays.”

“We’re updating the app every week. With Thanx, it takes five minutes, and we don’t have to rely on a third party.”

“Since launching Thanx, first-party sales are up 20% month over month, our retention is up 50%, and loyalty guests now spend 25% more per visit in-store. These are the strongest numbers we’ve seen from any digital initiative.”

“Thanx is an elevated product. With technology, you get what you pay for. The cost of Thanx is more than justified by the impact on sales, the incremental traffic, and the seamlessness of the guest experience. If you go with a low-cost solution, you better have a good IT team who can spend all of their time making it a seamless experience. That’s why Thanx is worth the premium price.”

“The biggest highlight of adding Thanx has been the impact on sales. Implementing Thanx not only grew our customer database, it boosted traffic. Amidst a backdrop of rapid unit expansion and industry declines in traffic in 2023, we actually reversed our trend to a positive trajectory.”

“When we partnered with Thanx, program enrollment skyrocketed and we more than doubled our active membership. We've also seen remarkable outcomes with Thanx's marketing automation - their lifecycle marketing and A/B testing features are incredibly user-friendly, and the reporting makes it easy to gauge the effectiveness of our campaigns and program adjustments.”

“Thanx has been one of the driving forces behind our 17.8% same-store sales growth. The platform’s ability to turn guest insights into action has been a game changer.”

“We thoroughly evaluated top-tier programs, like Starbucks & Sweetgreen, and engaged with every loyalty provider in the market. We contemplated investing millions in the most costly solution, but it offered nothing beyond what Thanx already provides. We couldn’t be happier with our decision.”

“It's great to have a partner like Thanx who quite literally scheduled an office hours session with us to talk about our data. That was not something I even asked for. The value of that type of partnership is hard to overstate.”

“The results were explosive — revenue YTD from our Rewards members is up 24% higher than it was last year at this time. For us, that's about $335,000 in revenue growth this year. That's real money. And best of all, the data shows these new members are becoming habitual customers.”

“We saw double-digit lifts in loyalty sales during a traditionally slower month. That's not typical. As a marketer, this was a revelation.”

“Thanx has engineered enrollment in the digital experience down to a science, resulting in an incredible capture rate. We've increased membership growth from our previous program by 4x in just seven months. Thanx just captures data better. It’s engineered to capture, convert, and engage guests in loyalty without friction.”

“All of the changes from Thanx combined—the shift to points, the higher volume of new rewards members, the lower friction in making purchases, and the new reward scheme that rewards guests faster with every visit—all of those things delivered a really meaningful double-digit sales lift.”

“The app is user-friendly, the automations save us time, and we're able to manage everything with a really small team. It's just easy.”