Tatari

“I can't imagine buying TV without Tatari...the way they incorporate data and measurement into the media plans. They are truly bringing TV into the 21st century. Every media buyer, especially performance-focused media buyers, need to have their hands on this tool.”

“Our favorite feature in the Tatari platform is the reporting and the ability to see performance at the network and even the show level, something that our executive team loves to see, and then it helps us optimize towards performance outcomes.”

“We chose to test TV to add validity and to reach a net new audience that we aren't reaching on TikTok or Instagram. For example, our main KPIs for TV campaigns are increased reach, brand awareness, and lower-funnel metrics such as app installs, registrations, and purchases.”

“We were really excited to run a sponsorship on GMA. We felt that we were ready to invest in our brand and that this would be a great opportunity to do so. The sponsorship performed extremely well; immediately after airing, we saw a huge spike in website traffic and are seeing the metrics in other marketing channels continue to grow, so really seeing that halo effect come through.”

“Tatari helps us be very agile with our media planning for TV. We bring them very much into our marketing team so we know that our TV strategy is laddered up to our company strategy.”

“Nothing is as impactful and as concentrated as television. In an incredibly disparate world, television maintains a single point of communication to your audience about who you are as a brand.”

“"Within the first day, we were able to attribute an extra 7000 incremental site visits that we wouldn't have gotten elsewhere."”

““We really lean on Tatari as the experts in this space. They have taught us how to optimize convergent TV (streaming, linear, online video) specifically for our individual clients.””

“We measure TV just like any other performance channel—by CPA and CAC. And with Tatari, we’re able to track, optimize, and scale with confidence.”

“You don’t need a massive budget or a perfect moment to start TV. We started small, committed budgets two weeks at a time, and optimized in real time like any other performance channel.”

““TV was going to… increase reach, make people aware of us, build trust with parents… and it’s really helped fill the funnel to then support our other channels.””

““We really wanted data… to help make data-informed decisions… knowing there was something to fall back on.””

“TV has been the perfect way to drive upper-funnel and overall brand awareness , that also supplements our lower-funnel performance channels.”

“Retargeting was an important piece of this post-Super Bowl campaign. We had the ability to take that first Super Bowl impression, and then follow up with...additional Fiverr ads to bring [viewers] down the purchase funnel. Working with Tatari helped us be efficient, and optimize as much as possible post-Super Bowl”

“TV builds trust you don’t always get on social. People see you on TV and connect the dots—then they buy on Walmart.com or in store.”

“We thought TV was out of reach. Starting with $500/week in streaming retargeting felt doable, and the results gave us confidence to jump into linear.”

“Tatari is super hands-on, very data-driven, and it’s all powered by their technology that’s at the core of their media buying engine.””

“We've gotten really good at optimizing TV by creative units to drive the metric that matters whether it's building brand awareness or driving new acquisition”

“Tatari provides us with insights on optimizations ongoing, so we can tell clients where, why, and how we're increasing price efficiency and effectiveness in terms of return on ad spend.””

“With Tatari’s platform, we were able to measure business outcomes across both linear and streaming TV and independently verify the data with our backend.”

““[TV is] one of those few channels that can really drive both brand perception and business outcomes at scale.””

““We don’t really treat TV like a branding experiment anymore. It’s really become more of a growth channel for us.””

“Tatari made TV feel like an extension of our growth team. We had real-time data, creative flexibility, and a smart roadmap for scaling up. It’s not just a media buy—it’s strategic.”

“With Tatari, we were able to confidently enter TV knowing we could measure everything from acquisition cost to creative fatigue. It became just another lever in our performance toolkit—only bigger.”

““TV used to feel like a black box. Now, it’s one of our most measurable and effective growth channels—especially during holiday. Tatari made that possible.””