Tapcart

““It was tough for us to get that conversion rate from the desktop to the mobile site,” Natalie said. “So when I reached out to Tapcart and we started to work on the app, I realized that it was a seamless mobile experience with the lightest lift possible.””

““I was shocked at how quickly I was able to push this to market. It honestly feels like cheating.””

““We're already up to over 17k push subscribers so the ability to send free push messages is worth the Enterprise price alone compared to text message costs.””

““It would take 5 hours to get to the whole list through SMS marketing, now we can send push notifications in 5 seconds.””

““We ruthlessly scrutinize everything. It’s black and white — Tapcart just comes out on top,” said Charlie. “Tapcart is like infrastructure for us now. It’d be weird not to have it.””

““Your customer journey is a product as well. Customers have to buy into your site, including the layout, branding, and design experience, before they buy into your checkout. You could have the best product in the world, but if you're on some ancient Microsoft Paint website, no one will buy from you. You want a nice, sleek app that doesn't need any work out of the box. Then, your brand credibility goes through the roof. That's probably one of the driving factors of why we have an 11% conversion rate.””

““You’ll also see cost efficiency in your marketing budget, and you’ll pay less to acquire those customers,” he said. “They’ll not have to go through third-party platforms that are trimming something off your bottom line.””

“We know app users are so good on every single KPI. Quite often, the call to action for a marketing campaign isn’t always ‘place an order.’ It’s an app install. We know the conversion rate will be near 11% on the app.”

“[The data] is the main thing the people I'm reporting to care about. They don't look at the app and say, “It looks pretty, or the functionality is great…” But they like that the AOV and CVR are so much higher. And they were impressed that revenue was actually 19% of total revenue.”

“our CVR on the app is like 134% better than all that. And every time I try and quantify that in like team meetings and what like the like, the question is, are you sure about that? I'm like, well, yeah, I'm sitting here looking at the data. It is legitimately is that much higher.”

“I'm a CRO. So anything that increases the CVR and AOV is important. Looking at the app performance analysis for the year, and we're seeing a 134% increase in CVR. That's a number that's not hard to be excited about.”

“We have unlocked new levels of revenue and net new revenue,”

“We didn't really think an app would be great for us because we lean heavily into a single SKU. Our returning customer rate is okay but nowhere near as our net new customer rate. Downloading an app for a single purchase doesn't make sense. But we are seeing success.”

“The return that we’re getting from the app is high enough that those concerns need to be worked out, rather than used as the excuse for us not to do something or not expand not to continue.”

““We don't have an app just to make it a digital sales channel. Of course, it is that. But we also want to make sure that it serves a bunch of different ways as well. One of them is through exclusive pieces of content… Tapcart has a lot of awesome partners that are able to integrate social videos or bring in other features that are not limited to shopping. That’s what makes us stand out as a brand using an app rather than just creating another sales channel. And Tapcart really makes that possible””

““For the six years that I've been here, Tapcart has always been in the conversation. I was able to learn from it from the very beginning stages of digital marketing up until now, where we're really utilizing the app for our overall omnichannel strategy.””

“"The app gives us the ability to change things, be more innovative, and be ahead of the trends. Because one thing about us at Rentoza is that we want to be the first to do everything, and the app allows us to [innovate] more efficiently.””

“"We’ve seen an increase in our average order value, and it’s highly driven by the amount of notifications we push out in a month. If we’re not very active, we see a drop in our average order value and our conversion rates.””

“"Tapcart makes it so easy for us to launch campaigns and push products without having the time restraints of engineers and coding. That’s actually my favorite thing about Tapcart.””

““It’s much easier to use Tapcart than having to spec something out and have a whole engineering team that maintains the app every month and daily,””

““You get out of it what you put into it. So if you're promoting your customers to go to your app, if you do have reasons to get them there, they will get there . And given that we currently don't utilize the largest amount of app-specific marketing, I think that really speaks to the potential for having something that lives in a customer's phone and proves it's invaluable. I'm really excited to see that number increase as we do more app-specific marketing tactics this year .””

““It’s a very reliable sales channel for us. It tends to have a higher conversion rate and AOV than our mobile site because of speed and performance . We see that customers who end up in the app tend to stay there and that our loyal customers love it . It's a no-brainer to want to have something accessible on your customers’ phones at all times.””

““[An app is] a place for your cult following to get everything that they would need from your brand. I think an app is just more close to home. Your brand voice can be authentic with push notifications and there's a lot of customizations you can do within the app to cater to what your customers are looking for. Being able to have this type of sales channel is extremely valuable because a website can't do it the in the same way.””

““We can lean in on hype moments that happen. Anyone on our mobile app can have the most up-to-date products and information very quickly. We've gone from weeks to delivering experiences to hours and days. That's been the biggest benefit for us.””

““When it came down to Tapcart versus other vendors, I think it was the same argument for Shopify. We wanted a trusted best-in-class partner that we could count on.””