Simulmedia

“Since launching with Simulmedia, we’ve seen our TV advertising cost per site visit (CPV) drop over 50 percent and our mobile app cost per install (CPI) drop due to aggressive optimization and applied learnings”

“TV was very effective and efficient at being able to deliver all of those KPIs, especially driving application starts”

“The unified cross-channel planning and buying delivered by Simulmedia's TV+® helped us reach millions of potential job applicants that we couldn’t have reached with a traditional, siloed approach to planning.”

“What we found most interesting about Simulmedia was their retargeting capabilities. We could filter by different event and URL paths and exclude lower-quality traffic; most connected TV providers can’t offer that. The team has been extremely helpful in customizing a retargeting program that really works, and we’ve used those learnings to improve our campaigns moving forward.”

““I think it’s every marketer’s dream, right? To have the three components in digital - measurement, targeting and optimization - on television,” said Hartmann. “We’ve evolved and gotten smarter in our TV strategy, so we’ve started to really hit on all three.””

““We have changed how we measure TV. The visibility now into the different metrics and the amount of data that's available for us allows us to be that way,” said Hartmann. “‘How did that customer who came in from that ad behave after he signed up? Did he take a credit card offer or did he upsell into an identity protection service?’ So Simulmedia allows us to think beyond just that initial signup and ‘who is this customer?’””

““When we started, “Download the Experian app today,” as a call to action, Simulmedia was actually able, through Kochava, to show us the impact of those ads coming in from installs and registrations through the app,” said Hartmann. “So all these things helped us get smarter and helped our campaigns work better.””

““That type of optimization on the fly has allowed us to have those brand elements that we want, but then also tie in the performance,” said Hartmann.”

““Running broadcast this way is a lot different than it used to be in the past. It was kind of a ‘set it and forget it,’” said Hartmann. “Now with Simulmedia, there are actually levers you can pull. We’re actually able to create audiences based on the traits that we’ve seen have been successful for Boost™ and people getting successful Boosts™.””

““Maximizing unique reach is always at the base of what we tried to do from a TV perspective. I think most marketers are the same, but to really go big into the ‘reach world’, it's expensive to keep that up,” said Hartmann. “You're relying on events and things that are happening around that are bigger, that allow you to get that bigger audience faster.””

“Maximizing unique reach is always at the base of what we tried to do from a TV perspective. I think most marketers are the same, but to really go big into the ‘reach world’, it's expensive to keep that up.”

“I would recommend anybody to use a tool like Simulmedia TV+ that gives you this line of sight into your performance to really be flexible and be nimble, in terms of how you're tweaking your campaigns.”

“Their TV+ dashboard is incredibly useful for us. We can see real-time data and real-time performance of our campaigns. We also loved that Simulmedia was really flexible to work with: allowing us to do a lot more testing.”

“This is a demonstration of the tremendous impact that can be generated by a well-executed and targeted media campaign.”

“Exposure to the Simulmedia campaign produced outstanding results for the brand, improving consumer awareness, opinions, and purchase consideration among those who saw the ads.”

“Our ultimate goal was to get more people to book on choicehotels.com. [Simulmedia] outperformed some of Choice’s other traditional TV buys by as much as 20% or more in some cases.”