Rockerbox

“As Matt says, “When we were trying to make sense of the models that were showing up in the dashboard, there were concerns around some of the model performance metrics. The ROC curves and the precision accuracy statements don’t match what we would hope to see.””

“Just this one aspect of Rockerbox saves CBT Nuggets “half of what we'd have to pay another full-time employee on the data team,” says Matt.”

“This gives CBT Nuggets "insight into YouTube that we completely would have missed otherwise.””

““From a marketing perspective, the single most valuable survey we have is the one question ‘How did you find out about us’ dropdown on the free trial,” says Zac.”

“There are times when “Google Analytics says this drove one conversion and Rockerbox says it drove one hundred,” says Zac.”

““They were really flexible from an outside team perspective. We didn’t really have to walk them through the business or teach them everything…That allowed us to move faster””

““We were surprised because we did get positive reads from the brand lift study, but from a revenue standpoint the impact was more modest, which is directionally consistent with how upper-funnel investments typically materialize””

““We were able to get an idea from an incrementality perspective how much incremental revenue this investment drove for us during that period.””

““The team was able to structure the methodology and present different methodologies that were applicable to get those outputs that we were looking for.””

““We do have certain channels that are kind of tricky to track, like the doctor channel, which is pretty unique to our business from a DTC perspective. Having that customer path to conversion is a useful feature and gives us visibility into what important channels are overlapping.””

““there’s definitely no way we would have been able to scale our spend in the way we have these last few years without Rockerbox.””

“"As [Rockerbox] has been growing, more and more agencies are familiar with your business and technology. It’s great that they’re able to integrate Rockerbox into their platform and processes very quickly. Even better, there’s no learning curve with our agencies to convince them to use Rockerbox instead of Facebook numbers because they get it…without having Rockerbox on board, integrations with our agencies would have been a lot more painful and we wouldn’t have seen good results as quickly."”

““Each day we’ll look at how are we trending month to date in terms of new customer profitability, and if we’re behind, then I go to Rockerbox and then break it down by channel to determine which channels are underperforming so I can pull back spend a bit and get to that break-even number.””

“"Having Rockerbox was definitely paramount in testing Outbrain again. We originally turned them off because the stats in Rockerbox weren’t looking good. But we’re doing more affiliate placements than we used to now so we’re re-testing into Outbrain. It was helpful to have Rockerbox metrics to see if it was actually incremental. We’re fortunate that we found it to be incremental and we’re reaching a relatively new audience.””

““We’ve seen success with some of these bigger bloggers. And without Rockerbox, we’d be reliant on Google Analytics numbers but that is so one-sided. It’s really nice to see within Rockerbox how much of the lift we’re seeing is incremental and whether those conversions are being exposed to other channels or not."”

“The Rockerbox Pinterest integration has been a game-changer for us. By leveraging the integration we’re now confident that Pinterest is a ROAS positive channel for us and a key component in scaling gorjana’s growth moving forward.”

“[Rockerbox] has allowed us to feel confident in scaling and seeing how our dollars influence the entire customer journey. We have so much more intelligence in terms of optimizing campaigns holistically and knowing where these campaigns fit within the customer journey.”

““It’s not just about having the data—it’s about using it,” Rostamian reflected. “Rockerbox ties everything back to revenue allowing all teams, whether marketing, analytics or creative to focus on growth.””

““Rockerbox doesn’t end the work—it starts it,” Rostamian emphasized. “It gives you the baseline to experiment and refine strategies, ultimately driving greater business impact.””

““But the team was responsive and helped us address challenges as they came up. Even today, Rockerbox’s team continues to be an active partner supporting us as our business needs evolve.””

““Centralized reporting and the ability to transition to predicted LTV-to-CAC were critical, and Rockerbox delivered on all fronts.””

““Rockerbox helped us tie our predicted LTV model to CAC at the order and channel level, which was enlightening. With the visibility we gained, our investment in higher-cost channels was justified by better long-term results.””

““The Snowflake integration was a game-changer,” Rostamian shared. “It eliminated the headaches of managing ETL processes, like wondering if an API fired or if data would arrive on time. With Rockerbox, everything is centralized, and the source of truth is clear.””

““With offline channels, it’s harder to prove their value, but Rockerbox gives us the visibility and analytics to highlight their continued contribution and investment in channels agnostic to measurement challenges with easier buy-in internally.””

““Once we started working more heavily in multi-touch attribution (MTA), Rockerbox became the better and more complete solution.””