Right Side Up

““Podcast advertising has been an incredibly strong channel for us. We invest a significant portion of our marketing budget to this channel because it consistently delivers results and connects us with a high-intent audience.””

““Our partnership with RSU has been invaluable. As Dipsea has evolved and as we’ve all had to adapt to a changing world—whether through post-COVID adjustments, cultural shifts, or broader industry changes—RSU has been there, navigating transitions alongside us to drive continued success. They strike the perfect balance between stable, high-performing shows and the flexibility to test new ones, enabling us to reach broader audiences while maintaining strong metrics.””

““Partnering with Right Side Up has been a game-changer for us. Their domain-expertise in podcasts is second to none and was critical in allowing us to test into the channel quickly and efficiently. They’ve surpassed my expectations on what we could achieve in that channel and continue to consistently deliver new avenues for growth as we scale.””

“Right Side Up helped us take a more strategic approach to affiliate partnerships, connecting them to our broader visibility goals. Their framework gave us a clearer way to evaluate partner quality and think about affiliate's role beyond last-click attribution.”

“Partnering with Right Side Up gave us a clear, data-backed framework for growing affiliate as both a performance and brand-building channel. We’re now seeing stronger partner quality, broader coverage across key categories, and measurable improvements in visibility.”

“RSU also championed our test-and-iterate approach which allowed us to unlock new partnerships which we might have initially passed on. In doing so it helped inform a more nuanced understanding of the channel and our audience which we have applied to other channels.”

“RSU has been a crucial partner as we iterated on this program over time. We leaned on them to build and nurture strategic partnerships over years which helped us reach our target audience to build awareness and drive measurable results.”

“RSU wasn’t afraid to ask the hard questions, challenging our assumptions about the channel to stretch beyond the tried-and-true and find new pockets of growth. I was impressed by their willingness to go above and beyond for our business goals, evolving tactics, and resourcing as needed.”

““Right Side Up helped us build the foundation of a demand generation program we could scale. When we were ready to hire a full-time, in-house demand generation marketer, we were well equipped with a solid data set, a list of the tests we had run as well as the outcomes for each, and a clear understanding of which efforts to prioritize moving forward. Our new hire was able to hit the ground running and deliver great results in her first quarter.””

““To continue scaling our demand generation strategy, we knew we needed to move into new marketing channels like paid search. We didn’t have that expertise in-house at the time, and so we were looking for a marketing partner who could help us build a strong foundation, test into new channels, and uncover data to help us analyze and interpret performance more easily.””