Relo Metrics (a Division of GumGum)

“The availability of data on sponsor performance of NFL games on Snowflake Marketplace in partnership with Relo Metrics is a vital tool supporting the growth of our joint customer’s business with rich data insights.”

“We are thrilled to expand our relationship with Relo Metrics. This partnership underlines our commitment to innovation and excellence, and by utilising Relo's analytics platform, we are confident in our ability to boost the commercial reach of the club in the years ahead.”

“Relo Metrics has transformed how we recap Intersport’s events and share insights with sponsors. We know we need to be smart about tracking exposure, and Relo Metrics was instrumental as we quickly grew from tracking one basketball event during the Final Four in 2022 to 30+ hours of basketball, the Association of Pickleball Players Tour and the inaugural World Champions Cup in 2023.”

“Relo Metrics' innovative technology and significant scale have allowed Optimum Sports to dig into sponsorship measurement beyond traditional restraints... In a space that traditionally lacks data transparency, Relo Census is a great data source to help inform us of trends and support our decision-making.”

“To date, we were able to hit 125% of our partnership ROI goals thanks to the visibility and live key results tracking they set up in Relo Metrics.”

“Relo has been instrumental in helping us shift away from traditional end of season reporting, to a proactive, high-touch partnership model, resulting in the expansion of several partnership deals. *We now have all the data at our fingertips* so we can focus on driving results for partners that result in increased sponsorship revenue.”

“Relo Metrics feels like part of the team. Their support has been exceptional - providing not just data changes, but also full explanations with visuals. This allows us to not only report back to our partners, but also learn from it.”

““Using Relo’s platform to first identify the issue, we were able to work with the team to shift the positioning of our signage, saving us $1.3M in potentially lost sponsor media value. If we had not been using the Relo platform, we may have missed this opportunity."”

“There's never a question that goes unanswered with Relo Metrics. Their customer service is exemplary, which is vital for such a strategic partnership.”

“We analyzed the performance of different posts, and the clarity that Relo provides with their analytics helped us understand our highs and lows. This understanding powered our social strategies, which yielded more profound engagement with our audience.”

“Understanding the value of our media rights and incorporating social media efforts into our sales has been a game-changer.”

“Working with Relo Metrics has been enlightening. It's one thing to know that media rights and our digital presence need attention, but another to see it quantified,” says Tim Sullivan, SVP of Corporate Sales & Strategy at Birmingham Legion FC. “Relo Metrics turned our approach from educated guesswork into a well-oiled machine driven by data.”

“Data is at the heart of everything we do as a club. Relo’s sponsorship valuation data is critical for providing value back to our partners and proving that their investments and marketing campaigns are delivering against goals and objectives.”