NewtonX

“NewtonX is an invaluable partner. Their ability to find professionals with industry-specific technology and functional knowledge for our brand tracking has been excellent.”

“If you don’t prioritize brand strategy early, you’re setting the deal up for failure. Our research shows how to turn brand migration into a powerful driver of value.”

“What sets this study apart is the verified data we collected with NewtonX. We have many anecdotes and experiences we lean into but with this study we have concrete data pinpointing where companies and leaders go wrong. These insights provide a clear path forward for brand migration success.”

“AI-moderated research enabled the completion of the entire process within a week, something that would have been nearly impossible using traditional qualitative methods.”

“We've partnered with NewtonX on numerous research initiatives to extract insights from experts and professionals. This project allows us to address critical questions and challenges that both designers and companies face.”

“We were delighted that NewtonX could do qual-quant-qual research in such a short time. In the B2B space, not many people are leveraging or thinking of doing these mixed methods.”

“NewtonX quickly found the exact sample target, and the respondent UX was excellent, driving higher quality responses than traditional surveys.”

“AI-moderated qual is a major tool in our research toolkit. It sits comfortably in-between how we think of traditional quantitative and qualitative methods, blending benefits of each.”

“Thank you and the NewtonX team for making this a seamless experience. The data and insights you delivered made us look like heroes. Your ability to provide 100% ID-verification of the respondents gave us total confidence in what we delivered.”

“This research and its recommendations provide a first step for in-house communications professionals to close the trust gap. NewtonX gave us the quantifiable evidence needed to offer actionable guidance and strengthen our clients’ communication strategies. Their precision enabled us to deliver insights that make a real difference.”

“The research from NewtonX was right on target for what I would expect as an AI practitioner," remarked Vedat Akgun, VP of Data Science & AI at Teradata. "It's grounded, devoid of hype, highly realistic, and directly aligns with the key opportunities and challenges business and AI leaders face.”

“The foundation of AI is clean, reliable, trustworthy data because it is the backbone of AI outputs. While achieving complete trust remains elusive for many executives, our survey shows a deepening understanding of how to reach trusted AI at enterprise-scale and confirms that Teradata is well-positioned to help its customers with these business objectives.”

“Collaborating with NewtonX helped us accelerate our position in trusted AI, leveraging credible insights from C-level execs and AI leaders deeply connected to their organizations’ strategy and long-term vision.”

“Overall fantastic project. The interviewees were even better than we imagined in the quality and relevance of the people interviewed, both in qual and quant. The insights generated from the research were so clear, our roadmap and action plan wrote itself.”

“NewtonX's platform provides unprecedented access to hard-to-find B2B audiences that truly understand the intricacies of our industry.”

“Working with NewtonX was a phenomenal experience. Both our organizations are trying to achieve similar goals—that is to say, we’re both in the business of providing intelligence to businesses, “ said Barbagallo. “My goal in forging a partnership with NewtonX was to combine our editorial-development and thought-leadership acumen with their scientific research capabilities and expertise. It was a great partnership. I learned a lot about both our individual and shared capabilities—and what’s possible when strengths are combined to provide a new premium experience for customers.”

“This research is a big deal. It applies science to something that is squishy and subjective: collaboration,” said Barbagallo. "It allowed us to provide exclusive, premium content tied to our event's theme— it’s the kind of thought leadership our audiences ask for more of, delivered in a sophisticated, memorable way.”

“This is our third year running this tracker with NewtonX and we continue to see rich insights.”

“I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data.”

““Embedded finance isn't just about convenience; it's redefining how businesses connect with customers and drive revenue," said Andy Luo, Director of Revenue Strategy at Airwallex. "We chose NewtonX to ensure our findings reflected genuine market experiences. The data from leaders actively building in this space moved us beyond theory to practical truth.””

“This research exposes the gap between embedded finance expectations and reality," said Ravi Adusumilli , Executive General Manager, Americas at Airwallex. "While 78% of companies prioritize it for customer experience, 93% saw adoption fall short of forecasts. Understanding these dynamics is crucial for success.”

“We chose NewtonX to ensure our findings reflected genuine market experiences. The data from leaders actively building in this space moved us beyond theory to practical truth.””

“You guys found so many senior media buyers, brand and marketing leaders across the globe at lightning speed. Thank you SO much. The data quality is outstanding.”

“Thanks to the NewtonX team for providing us with a hotline to the content creator audience.”

“Share our thanks to the NewtonX team for providing such unparalleled access to the digital advertiser audience. Your ability to consistently deliver helps us to anticipate digital advertising trends with confidence.”