Lunio

““We ran the numbers ourselves when it came time to renew. The ROI is there. Implementation is easy. And we’re seeing better results across the board.””

““We basically offset Lunio’s cost through the clicks we didn’t waste on bots. It’s simple to implement, doesn’t slow down campaign execution, and delivers clear value.””

““KCD2 exceeded all expectations. From a media perspective, it was a huge success - and it was the first time we’d run a big launch with Lunio protection in place.””

““Lunio gives us an additional source of truth. When we tell a platform their bounce rate is off, that might be ignored. But when we show them 40% IVT from Lunio, it carries more weight.””

““The onboarding was really supportive. We had joint sessions across teams, and Lunio helped us harmonise the data between attribution and protection. That was huge.””

“I’d recommend Lunio primarily to large businesses spending millions on Google Ads each year. It offers a meaningful competitive advantage at that scale. The value we get from protecting our campaigns against invalid traffic consistently increases as we ramp up our ad spend”

“We use Lunio for cost-saving, but also now our client data isn’t being skewed by click fraud it’s easier for us to optimize our paid campaigns.”

“Before Lunio, we could only mention click fraud. Now I know we have enough data to say, ‘It could be up to 8% of your traffic that’s affected.’ So we’ve decided to offer Lunio to all new clients”

“We have confidence in the quality of the data and we’re able to make campaigns more efficient. We do lots with PPC automation, so Lunio fits into our strategy to make the machine do as much as possible first so we can be more creative.”

“We did a free trial and immediately realized this was a problem.”

“We were always aware of click fraud, but never realized the scale of the problem.”

““We tried it. It worked. It’s cost-effective, and the ongoing relationship matters. Based on the results we’ve seen in 2025, Lunio is now an essential component of our paid media strategy.””

““Attribution is always messy, but we have more confidence using Google’s full inventory knowing Lunio is cleaning the data. We can actually compare channels and reallocate budget intelligently when we see certain campaigns driving low-quality traffic. And having Debora there to review our traffic data and make strategic optimization recommendations has been a big help.””

““My initial trust in Lunio came from the webinars. Lunio was already bringing value to the table with the quality of guest experts and the usefulness of the advice provided. It’s clear to me that Lunio is genuinely invested in helping the wider paid media community through their content. And that’s what made me get in touch to set up an initial traffic audit to help investigate the issues we were seeing with inefficient spend.””

““It means we can refine our clients’ spend so that they get the best from it. Lunio is a standalone tool that helps us achieve that more easily,” he concludes.”

““Lunio is now a valued partner of ours. We see the platform as being a necessity for online advertising on Google. Ad fraud is rife throughout most industries, which makes having Lunio in place a no-brainer. It’s great to have the protection as part of our arsenal to improve results for clients" said Lee.”

““There’s a variation in fraud activity across different sectors, so often we bundle in Lunio as part of our general service because we know it will make a difference,” Lee says.”

““It’s very reassuring for them. Lunio is like an insurance policy,” he comments.”

““It’s very easy to work with you guys,” Lee confirms. “The response time has been instant in most cases, so we’re not waiting around for answers to questions we need to pass on to our clients.””

““We were able to share the results with our clients, and they could see for themselves the difference,” he says.”

““Google gives you invalid click statistics, but we didn’t believe them entirely,” says Lee. “For example, we had accounts spending £50k, and we were getting £1.26 refunded for invalid click activity!”

“Lunio has been a great asset to our PPC campaigns at Laithwaites! Having the ability to monitor fraudulent clicks and block any suspicious activity, gives us the ability to reinvest that saving into reaching genuine customers who are looking for wine. For our branded campaigns we have seen a nice uplift in CR and revenue, I couldn’t recommend Lunio enough”

“The best thing about Lunio is the simple implementation. And it’s low maintenance – you just plug it in and let it do its work. Plus, the ongoing support from the team has been great; they’ll talk you through everything. We now include Lunio as a standard part of our service offering to clients”

“I always advise clients who take up the top positions in the SERPs to use Lunio’s solution. Otherwise, we’ll just be wasting 10-20% of the budget straight away on fraudulent clicks. This gives us the reassurance we need to safely scale.”

“Based on the numbers, I don’t see how using Lunio couldn’t be good value. The fee is so modest compared to what you could be saving. There’s no reason why you shouldn’t be doing it. It’s a no-brainer!”