Kalungi

““We could have done that internally, but we would have had to hire a fairly significant team. Our decision was to keep it lean, to utilize a service that could scale appropriately. The fact that we've had a seven-year relationship means it has worked for us.””

““We were a South African company that had established a very small footprint and acquired a new organization here. But it meant that we didn't have deep insights into what the local U.S. market required. … The ability to keep good-quality messaging, good-quality marketing artifacts to help support our sales team has been vital.””

““A seven-year relationship is probably as long as we spend with our customers. To be that sticky means you're doing a great job.””

“Kalungi is, in effect, my whole marketing staff. There’s huge peace of mind that you get when you work with a team of people who go out of their way to make sure nothing falls through the cracks. Knowing that the work is being done in the most competent way with our best interests at heart is an incredible lift.”

““We worked with Yusuf, our fractional CMO, on establishing our foundation. We always had very educated give and take. He came with the experience we needed and we were all able to work together to apply that to our own needs.”

““It allowed us as a team to learn a lot, not from our own mistakes, but from people who have experience and take what we learn from them and eventually apply that to what we do internally.”

““The core advantage of having a fractional CMO is that they have a lot of experience and they are more or less completely part of the team.””

““We realized you shouldn’t have to choose between an in-house team and outsourcing.”

““Now, we have a tone and image that represents FleetRunnr well and we have a better understanding of our positioning. We’re creating a community. We have a team that actually brings really high-quality prospects that we can work with. It’s not your typical run paid search and see what you get.””

““Before Kalungi, we didn’t know that agencies could be so collaborative. We're all on the same page creatively, working towards the same vision. If I think of something, the Kalungi team has often already started working on it because we are on the same wavelength. It felt like just a part of our team.”

““It clicked for us and it was a no-brainer. We decided to outsource and learn from the expertise that Kalungi has, whether from their CEO, their team, or all their B2B experience.””

““Kalungi approached our needs in a very holistic way. They specialize in the whole package: Outbound, Inbound including blogs, SEO, SEM, content creation, you name it. They also offer fractional marketing leaders with great B2B SaaS expertise—it’s the full solution to what we were looking for.”

““What he [Yusuf] and his team were able to do for our positioning and messaging was incredible. He really felt like a partner and someone that cared about our business as much as we do. That’s the true benefit of working with Kalungi’s fractional CMOs.””

“For the sake of our mission, we need to hold ourselves to a high standard,” admitted Fournier. “Overall, given the context of what we had to work with, I think we accomplished a lot. To get everything out of this engagement that we have has been pretty phenomenal.”

“Kalungi took some of our folks who don’t have expertise in marketing and surfaced their wisdom and their experience in a way that helped move our product understanding forward. That was extremely valuable and was part of my favorite outcomes. I still reference that slide deck daily.”

“A close second place for me would be the competitor analysis. Kalungi used simple processes to show what our key differentiators are and where we will stand in the future [when successful] and where we stand right now compared to our competitors.”

“It’s been great to have good folks to work with that know their stuff and are helping us push forward in an unpredictable environment,” explained Fournier. “If I stack up deliverables, end-to-end, and then think about the dollars that are spent on the same marketing efforts in other organizations, there’s no comparison—especially with the high quality and speed of work provided.”

“Kalungi provided tremendous value by consolidating marketing efforts,” said Jake Fournier, Chief Technology Officer at Degrees of Change. “Our budget went much further than I could have hoped given the wide-ranging expertise on their team. Kalungi provided us with far-reaching, multi-tenant value that I couldn’t have afforded otherwise.”

“Kalungi's SEO content team set out to accomplish dominance in our space in a short time-frame. By collaborating with our SMEs and applying an aggressive and comprehensive approach to content creation and optimization we were able to reach our goals quickly and effectively. Not only are we driving prospects to our website, but they are spending significant time exploring our content. We have gained visibility and credibility through this effort.”

““I think the hallmark of any engagement is, if I’m Kalungi, are we leaving Clearwave better than we found it? And the answer is unequivocally yes.””

““The relationship with Damon is a huge win. When you factor that in, I think we got a very good bang for the buck. I think he delivered a lot more than just a launch toolkit. He’s a talented guy with a repeatable process that would benefit any SaaS organization.””

““It was important that we had something really tangible that we could go back to when the change in leadership occurred. I think it was really good that we looked at the data, the finite OKRs and deliverables every week. We hit the marks, meaning you’re delivering exactly what you said. Even in some cases, exceeded,””

““It’s difficult to stand up a marketing team in any situation, but particularly with a third party. I’m really glad we could work with the associate-CMO, Brian Graf, because he impacted the business and still delivered consistently. Kalungi deserves a lot of credit for stabilizing the team and making sure that from a workflow standpoint, things kept moving forward and the team didn’t drop any balls.””

““Kalungi and their co-founder, Stijn, did a great job implementing the foundation of our marketing strategy. We’ve come a long way with a very junior team, and Kalungi has given our team a much better jumping-off point than what they walked into.””

““It’s difficult to stand up a marketing team in any situation, but particularly with a third party. I’m really glad we were able to utilize the associate-CMO, Brian Graf, because he had all that impact on the business and still delivered consistently.””