Goodway Group

“A successful media partnership requires trust, innovation and great results. RWJBH has collaborated with GRADIANT since 2013 and has launched countless programmatic advertising initiatives to promote our medical group practice areas, referring patients to bariatrics, cancer, cardiology, mammography, maternity and orthopedic services across 12 individual hospital locations.”

“Goodway helped us learn the incredibly complex retail media landscape. Their support gave our team the confidence to grow with new retail and CPG clients and better support our existing client base.”

“GRADIANT's full-funnel strategy truly aligned both brand awareness and demand generation to turbocharge our results — and get us a better ROAS than the industry standard.”

“Goodway and TTD helped us uncover critically valuable data that gave us insight into how much impact upper-funnel programmatic campaigns have on our manufacturing client’s conversions.”

“Goodway Group brings so much to the table – smart media strategy, impeccable execution and thoughtful collaboration. We are happy to have them as a partner and appreciate the impact they have had on our business.”

“The Goodway team has invested the time and energy to truly understand our business both online and offline, and they leverage their ever-evolving data and tech to meet our individualized needs. Highly recommend!”

“Goodway’s overall buying power allows us to deliver sophistication and quality in small campaigns that individual dealers certainly couldn’t get through one-off agencies. This strategic advantage directly drives bottom-line results for our dealers.”

“I love the planning tool. It's quick and so easy to use. It's helpful to see various ways to spend a budget to meet the dealers' needs. This helps us meet their ultimate business objectives.”

“Goodway’s strategic Meta solution integration and data-driven expertise have significantly enhanced our paid social campaigns, slashing our CPLPV by 53%, boosting our LPV by 143% and lowering our national CPA by 83%, exceeding our expectations.”

“Through our partnership with Goodway Group, TACORI aims to provide our retail partners with innovative digital advertising solutions that drive real-world results. The Meta Conversions API Gateway solution provided valuable insight into online purchase-intent indicators, allowing for efficient campaign optimization and a tangible increase in meaningful KPIs for our network of retail partners.”

“After seeing such initial success with our upper-funnel TikTok campaigns, we were excited to try something new. The strategic lower-funnel approach that Goodway and Mediaworks proposed grew our conversions significantly, demonstrating how TikTok can be used in any funnel level and that the strategy Goodway and Mediaworks delivered was perfectly suited to reach younger audiences on this platform.”

“G-Comm’s thought leadership and media buying expertise have exceeded our expectations. When you pick a partner, you lean into the knowns, what you identify as the deliverables, the levels of service needed, and the duration of an agreement. It's the unknowns where your relationship gets tested. This is where G-Comm shined as a great partner because of how they approached everything with a solutions-oriented mindset. As we've embarked on this journey together, G-Comm continues to remind me what a GOOD partner looks like.”