Fospha

“" Halo gives us the confidence to invest differently - not just at peak, but in the weeks before it. Knowing that our TikTok and upper-funnel spend was genuinely driving Amazon demand changed how we plan every major sales period. "”

““When ROAS looks similar across campaigns, we go deeper. We'll always back the campaign that's bringing in more new customers, because that's what compounds over time. That's made super clear with Fospha.””

““If you’re spending through multiple channels, it’s a no-brainer that you need an attribution provider to model this for you and tie it all together.””

“Absolutely, we’ve now got all our data in one place and it’s being run through one attribution model, and we’re finally having our data work for us. The way Fospha applies one model across all channels is awesome, it means we can finally compare Meta or TikTok CPAs directly. It’s great having everything in one interface too - in time saved alone Fospha pays for itself, and all of the opportunities we've found are upside.”

“Definitely, as a business we had a great 2022 – the optimizations made using Fospha made a massive difference for us. We’re only 6 months in so to have such an impact is great, adopting it has been fantastic – I now look at Fospha more than Meta and the other ad platforms.”

“During high pressure periods, Fospha gave us clarity and enabled automated optimizations aligned to the signals the brand truly values. It created a direct connection to the data we wanted to optimize towards, removing reliance on delayed signals or manual adjustments. Combined with PBA, it struck the right balance between automation and a more accurate view of real performance. Without it, we could have missed emerging opportunities during the most critical trading period of the year. It allowed us to move budget decisively into core regions and high performing pockets when it mattered.”

““We were stuck in short-term measurement cycles - focused on demand capture rather than building demand which we knew was key for long-term growth. We couldn’t prove the revenue impact of the budget we were already allocating to upper-funnel campaigns, let alone ask for more.””

““Finance needs a clear view of ROI before allocating budget. In the past we didn’t have reliable unbiased data, to prove that demand generation drove revenue, making it hard to sign off, on increased budgets for these campaigns. Fospha’s dashboards have given us the evidence we need to invest with confidence in demand generation."”

“"Industry conditions in retail have been challenging, and over the last 12 or 18 months, marketing teams haven't only been tasked with scaling revenue but they have been challenged to do so more efficiently. Fospha has allowed us to improve our return-on-ad-spend, helping Footasylum to gain a crucial advantage over the market."”

“We're very happy with the valuable insights Fospha provides - the platform's measurement capabilities allow us to compare ROAS across channels, providing insights into underperforming areas like branding and reach campaigns on Meta and YouTube. We also utilize Fospha's granular reporting down to the ad level to better understand performance differences between ads for the same products.”

“We thought TikTok was a really promising channel, but we didn’t have the right measurement stack in place to be able to evaluate it. Once we were using Fospha we had the confidence to launch the channel.”

““The results of the experiments were transformational in how we view Demand Gen. It's great to unlock this as a key part of our Google strategy going into the next phase of the year.””

“For a long time, we knew there were channels we were underinvesting in - we just couldn't prove it internally. Fospha's forecasting changed that. Beam showed us exactly where our next dollar would work hardest, and gave us the confidence to act on it. The revenue impact speaks for itself.”

“"Smartly’s Predictive Budget Allocation helped us scale paid social with confidence. Combined with Fospha's unified measurement, it eliminated excessive time spent on budget decisions allowing us to focus more on creative strategy and growth."”

“Fospha gave us a clearer, data-backed view of how our demand generation channels contribute to performance. With better visibility across the funnel, we’ve been able to make more informed decisions and allocate resources more effectively.”

“"We always felt GMV Max was doing more than TikTok's reporting showed - we could see the ripple effects on Amazon and DTC, but we had no way to put a number on it. When Fospha showed us the full picture, a 3X halo on our GMV Max spend, it changed everything. We went from cutting budget in January to making GMV Max the centrepiece of our TikTok strategy in February. The data gave us the confidence to move fast - and the Amazon results proved we were right."”

“Before we had a unified measurement view, it was genuinely hard to make the case for scaling channels like Demand Gen. We knew instinctively they were working — but the numbers didn’t back that up. Seeing the Amazon halo effect quantified changed the conversation entirely. It gave us the confidence to scale in a way we couldn’t have before, and the results during peak showed that was the right call.”

“Fospha helped us validate that Demand Gen was driving real business impact beyond what platform reporting showed. Seeing that influence on new customers across both .com and Amazon gave us the confidence to lean in and make it a core part of our strategy. Platform reporting only tells part of the story, especially for mid-funnel channels. Fospha helped us understand the full impact of Demand Gen across both DTC and Amazon, which ultimately gave us the confidence to invest in it as a foundational part of the program.”

“Fospha allowed us to act on what we knew instinctively was working really well. Finding great measurement that shows you where your opportunity lies has been a game changer.”

“Normally we have to sacrifice ROAS in order to drive this type of growth so quickly. Fospha let us find the opportunities we were missing with our old approach to measurement, so the increased investment was all upside. For brands like us focused on driving fast, profitable growth, you need to be speaking to the guys at Fospha.”

“We always believed Snapchat was contributing more than our reporting showed, but we didn't have the data to prove it. Fospha gave us that visibility for the first time - we could see exactly how our Awareness and Consideration campaigns on Snap were driving real revenue downstream. That changed how we invest. We're no longer guessing about upper-funnel impact; we're measuring it, and the results have been transformative.”

“Glow was the missing piece of the puzzle for us in understanding why AOV was moving in ways we had never been able to explain before. It has absolutely shaped the way we think about future decisions to influence AOV.”