Flowbox

“We have a very loyal community. Professionals are very satisfied with their purchases, which is why we have many users who tag us and mention us in their photos. They are the ones who create the community. The fact we are able to share all those images on the website helps professionals to connect with each other and create the community we are looking for.”

“I am in regular contact with Teresa, our Account Manager. The team is always attentive and responsive. They help us to optimize our use of the platform as much as possible. We are currently working on new galleries and we can count on Teresa and technical support at all times.”

“Integrating Flowbox is very easy, even for someone with no technical knowledge. Whether it’s the integration of the catalog, the creation of galleries, the connection between the platform and our site, everything is intuitive and simple to set up.”

“In terms of managing the photos that are collected and tagging products, Flowbox is super intuitive. Content moderation is performed in just a few clicks. The platform is really optimized to waste as little time as possible. We are also very satisfied with the analytical part. Recently, we have identified a few photos that work very well. We have therefore pushed them on social networks. They have even been used in some of our campaigns. Everything is encrypted, it’s convenient. We have a lot of visibility on conversions.”

“We were already sharing our customer’s photos but only on our blog. We also wanted to use them on our eCommerce site and in particular on our product pages. We had a lot of positive feedback and questions from our customers about these photos. We therefore decided to fully integrate them into the experience of our eCommerce site. Customers need to see how our products actually look in real life.”

“Integrating Flowbox into our website was really easy. And the Customer Success team has always been ready to help us with any question or concern that we’ve had. All in all, we’re super satisfied with what Flowbox offers to our customers in terms of the online buying experience.”

“Aside from helping us create interesting content for our community, UGC is a way of transmitting confidence to our customers. We strive for honesty and transparency always, and for that reason we like that it’s our own clients who are showing off and recommending our products. What’s more, these images give potential customers ideas of how to use or style the products and inspire them to get the best use out of them.”

“We have more than 10,000 products that are in constant rotation. Thanks to Flowbox, our users can share inspiring images of our products in their own homes, which turns out to be a huge help in creating content for our eCommerce. In this way, the user can visualize our brand in a more natural setting that’s closer to home.”

““The flows are very easy to work with. You can just click a few buttons and then they show up on both the product page and the inspiration gallery (...) Flowbox saves so much time and makes the job so much easier.””

““Our experience has been very positive, both at the platform level and in terms of support from the Flowbox team. We have managed to integrate UGC into our e-commerce and we are already seeing clear results in interaction and conversion."”

“"Flowbox helps us add confidence to the buying experience. We can explain the fabric, the fit, the technical details on our website, but customers also want to see how the product looks and works in real life."”

“"With four clicks you can already approve and upload content from any customer or influencer, and this ultimately makes it easy for you, it allows you to make faster decisions, and to always be on top of current trends."”

““Before Flowbox, we had to do everything by hand. Now it’s automated—we just log in, approve images, and it’s done (...) The features helping us streamline our workflow are the automatic collection, the rights requests management and the product tagging.””

““From a sales perspective, you can clearly see the reward in using UGC. Our statistics show that UGC helps us reach numbers that we want and need for our channels, especially Instagram. We’re especially excited about the increase in average order value. When our customers shop via Flowbox and UGC, we’ve seen during the past six months that the average order value is 120% higher than when people shop on the site without Flowbox.””

““Internally, it has been great for the entire marketing division to have access to Flowbox and the UGC. Before, we had to send material back and forth so this is saving us a lot of time and effort.””

““The greatest advantage of using Flowbox is automatically receiving content, both from influencers and customers. If we didn’t have Flowbox, we would have to search and gather all photos manually, which would have been impossible. There’s actually so much UGC that we can pick and choose among the very best photos that we then use in our marketing.””

“You could see that the demand for more original and authentic content was increasing, especially within our target groups, which are mostly Gen Z and Millennials. They are much more inclined to shop when the content is relatable and original, rather than campaign photos with perfect, unrelatable models.”

““When it comes to customer service, we’ve always had a good person who was in charge of us. Our Customer Success Manager is a person who gives us new ideas, and new projects. We are really thankful for that.””

““Now, for us, we use UGC in the merchandising department of our shop system and it makes our webshop more attractive and brings it to life. The more content that comes from the fans, the more interesting it makes our webshop.””

“That’s the thing. We do have a strong community anyway because we are a sports club – we’ve got fans. I mean we are not a company who are trying to develop a community so we are not using UGC to create an audience. We have this fan base already, so forming a new community is not the main reason we use Flowbox. The community is connected to the players who are playing on the field in the stadium. That’s the big thing. It’s our core business, the football itself and it already brings the fans so it’s a bit different than a company who’s trying to build up more of a community around their brand.”

“Globalement, j’ai une très bonne expérience avec la plateforme. On fait des points avec Cécile une à deux fois tous les deux mois. A chaque fois, elle me présente des axes d’amélioration. Depuis le début, je trouve que l’accompagnement est vraiment top. Dès que l’on a une question, on obtient une réponse très rapide, donc à ce niveau-là, rien à redire. Un autre avantage, c’est qu’on peut être plusieurs utilisateurs. Ça me permet de garder un œil sur ce qui est traité, classé ou pas encore pris en charge.”

“L’intégration de la plateforme commence à dater, mais de mon côté, tout s’est très bien passé. À l’époque, chaque nouvelle intégration sur notre site était un vrai casse-tête. Mais là, au contraire, ça s’est fait sans souci. Je crois qu’en à peine une semaine, tout était en place. Même pour les équipes techniques, je pense que ça n’a pas pris beaucoup de temps.”

“Côté flows, on ne les a pas trop fait évoluer depuis l’implémentation, parce qu’on avait trouvé un design qui nous plaisait. Mais c’est vrai qu’il y a pas mal d’options de personnalisation, et surtout, les modifications sont quasi instantanées. Dès qu’une image est validée, elle apparaît tout de suite sur le flow.” “Je mettrais aussi vraiment en avant les outils de modération : c’est simple, efficace, tout est visuel avec le vert pour “validé”, le rouge pour “refusé”… C’est hyper intuitif et facile à utiliser.”

“En plus de l’authenticité, les UGC apportent une vraie valeur ajoutée en termes de démonstration produit et de mise en situation. Par exemple, sur notre site, on les intègre directement dans les pages catégories, comme celles dédiées au parquet ou à la moquette. En bas de ces pages, on affiche de nombreuses photos issues des UGC, qui correspondent aux produits recherchés. Cela aide vraiment nos visiteurs à se projeter. : ex “Je cherche un parquet, mais je ne sais pas lequel choisir…” et ces visuels les aident à se décider..”

“La gestion du contenu est facilitée par les templates, qui sont bien pensés et permettent de gagner du temps. On peut facilement suivre le statut des contenus : ceux en cours de validation, en attente, ceux qui sont déjà validés ou ceux où les produits ne sont pas encore identifiés. L’interface visuelle de la plateforme rend tout ça assez simple. Pour les demandes de droits aussi, on a une vue claire sur ce qui est validé ou non. Deux à trois passages par semaine suffisent largement pour gérer les contenus collectés.”