CreatorIQ

“CreatorIQ validates a lot of the work that we've been doing and shows how much creator marketing is giving back to the business.”

“EMV has always been a metric that I personally have used to measure the ROI of our creator campaigns,”

“CreatorIQ helps us to elevate our marketing tactics,”

“At Moose Toys, reporting is so important, and CreatorIQ has helped us with that tremendously. We don't have to wait for creators to come back and share reporting metrics from the backend of their content. We can jump into the platform and share insights with leadership so they can see our successes in real time,”

“We've been able to identify the right creators and look at demographics, which is really key when marketing to kids, to find who we should be partnering with. We’ve been able to scale from there while tracking performance to gain critical insights.”

“At Moose Toys, creator marketing is at the center of everything we do. We’re a family company, and we create family-friendly storytelling and campaigns. Utilizing creators as storytellers has helped Moose express our authentic brand voice. It's something that we put as the cornerstone of our marketing plans.”

“We use CreatorIQ's advanced analytics engine to power our brand safety monitoring that ensures creator talent is always a safe and effective client fit.”

“Amazing! The CIQ team is acutely aware of our goals and serves as a sounding board each step of the way.”

“I would tell them you absolutely need this tool to help you competitively benchmark your brand against others in the space, and understand the quantitative levers that power your community and influencer programming. I don’t know how anyone can be strategic, or say they truly understand their community, without CIQ.”

““New customers are recognizing us everywhere; they are coming into our boutiques and retail partner stores, raving about our bestsellers from seeing them on TikTok, which is exactly what our goal was. We’ve also seen an influx of product reviews sharing the same sentiment. This speaks to the marketing programming we’ve been ramping up over time and we believe this is just the beginning.””

““It can be difficult to measure the health and strength of influencer content for brands. With CreatorIQ, we’ve not only been able to accurately measure how content performs, but also enjoyed an easy, intuitive software that’s enhanced our programming and goals.””

““The investment in influencer marketing has opened several doors for the brand, with more content to repurpose on our brand-owned social channels, paid ads, promotional materials, and web. We value authentic content with real testimonials that provide education and tips for customers””

““With such an understanding, passion and drive, GateMaker has been a crucial piece to our influencer marketing puzzle. It takes a certain level of expertise to succeed in this space, which is always evolving. As a team, we’ve created a strong foundation for our influencer marketing efforts with true collaboration and admiration for the brand.””

“CreatorIQ has been an essential partner as BABE grows our ambassador program with a data-driven approach. By using the creator affinity data in CreatorIQ we've been able to rapidly scale our programs and are now leveraging link tracking to show ROI.”

“One of the things that every brand that we work with is trying to capture is how to connect with their audience and do that in new, fun, engaging ways. And I think that's what we get to bring to the table: the human element of all of our creators paired with the brands to tell stories in a really authentic, transparent way. I think that is what makes our work special. And if we're doing it right, that's exactly what we're trying to achieve.”

“so quickly being able to see that in CreatorIQ is immensely valuable to us.”

“We want to make sure that anyone we're proposing back to our clients is safe and ultimately the right fit,”

“Our clients are able to see at any moment how the content is performing, understand efficiencies and cost-effectiveness, and get all the different data points that are important to them.”

“Integrating CreatorIQ's API with our proprietary data platform allows our clients to have information from all of their campaigns at their fingertips,”

“One of the main ways is to track all of our content and analyze it at a deep, deep level, so that we can understand who the trending creators are within our program, see the top content performance, and really glean insights on content types, engagement rates, and all the different metrics that the API provides back to us.”

“We use the CreatorIQ API in so many different ways,”

“Being able to scale properly means making sure you have the right fit every single time.”

“The challenge with scale is exactly that, scale. How do you build the right kinds of relationships, work with the right kinds of partners, and do that in a way that can scale over tens, dozens, or hundreds of creators at a time?”

“One of the things that we think is going to continue to be important in this business is the integration of creator content. Whether that lives in the paid environment, the owned environment, or in the earned channels, we truly believe that creators are going to be the future of all marketing. The human storytelling and connection it can drive is what’s going to allow all of our brands to reach their audiences in the ways that they want to be spoken to today.”

“The future of brand building will be creator-centric and creator-led. Right now, we're seeing that partnership with brands and creators to promote those brands. But I think in the future, we're probably going to see those creator-founded brands leading these spaces as well.”