contrarian-thinking

“Codie and her team at Contrarian Thinking have been a welcome voice of support, inspiration, and challenge for me as I look to run my business and lead my team in the best way. There is no question too big or too small and the shared experience is incredibly valuable. The CT experience has been a great addition to our company.”

“I have zero regrets about joining the Contrarian Thinking community. Acquisitions are a complex topic, but what impressed me the most is their ability to simplify everything and proactively answer questions before you even realize you have them. The structure and organization of the community are excellent. Most importantly, I was able to successfully acquire a business thanks to this community.”

“The support, collaboration, education, tools, and time you receive in this community are truly unparalleled. As someone preparing to buy their first business, having the Contrarian family behind me gives me the confidence that I won’t just acquire that first business — I’ll scale it, strengthen it, and use that momentum to buy my second.”

“I've been in the SMB Boardroom for six months now. I get a lot out of the calls and coaching and councils. Coach Carter is fabulous and gives actionable advice. It's helping me retool my business. When I need help applying the general advice to my business, the team has been generous with their time and support.”

“I closed on a laundromat June first! It was a roller coaster ride because of the property owner/lease agreement. I worked through it and now own a “boring” laundromat! I want to thank everyone at Contrarian Academy for all the insights and learning. This program gave me the knowledge and confidence to make it happen! I was skeptical about Contrarian at first but it proved to be a good investment! Thank you Codie Sanchez for doing what you do! If you want to buy a business this is worth every penny!”

“This team truly has your back. They've got industry experts, people who've purchased businesses in the industries we're looking for and are willing to jump on a call within a few hours to help you get unstuck. Highly recommend.”

“Contrarian first taught me how to buy a business; then they taught me how to run a business. I've learned an insane amount in a short period of time, and I'm making more money and have more flexibility than I've ever had before. Thank you, Codie, and your awesome Contrarian team!”

“If it wasn't for Codie and the CT group, I wouldn't be under contract for my first business. I have gained so much knowledge from this group - it is amazing. The live meetings have helped a ton to let us know we are not alone. Joining this group was one of the best things we ever did.”

“We joined the Boardroom at Contrarian this year and have already seen a return on our investment. The community and the advisors are top notch and make you feel like your business is a priority. They are honest and actually help in real time. We would recommend this to any small business looking to grow.”

“Mind blowing....simple changes to pack a huge impact punch to my bottom line. To be surrounded by 100 other founders across different industries and approaches was incredibly powerful. Every moment of the three days was a learning opportunity. HIGHLY recommend!”

“The team is constantly challenging me to think bigger, move faster, and plan to stay ahead of the curve. So glad I joined the group. Lots of great business owners for networking, and lots of talent on CT and GB to help me get to the next level. Carter and Alex are standouts.”

“Extremely informative. There are tons of resources including webinar style materials, worksheets, sample/template documents, and loads of question and answer sessions for individual attention. The community is large and there is such a range of experience and expertise that there is always someone with a specific answer or direction on what to look into next. It is certainly an investment but it was well worth the money. I closed on my first acquisition last week and plan on purchasing at least one more business.”

“The Contrarian Academy sets a different standard for business education. It's clear from the start that buying a business is hard, they don't sugarcoat it and the team (support, advisors, deal guides, ambassadors) support you every step of the way. The tools, deal flow, and frameworks make a huge difference in sourcing and evaluating businesses, and the community shows up daily, action-oriented, collaborative, and focused on real ownership and business growth.”

“The Contrarian Thinking team is empowering self-agency with knowledge, connections, tools, and actual action items to immediately improve and grow businesses owned by real people. This is a gift to the world, and it shows in the team's professionalism and care. I am inspired by their continuous improvement, systems, and the methods they use to achieve it. Very satisfied with my return on investment (wipes happy tears away with $100 bills)”

“One of the best experiences I have had. The coaches and community are incredibly helpful at propelling each individual forward, no matter your level of knowledge. There is a constant flow of information and ways to review the information at your own speed. Contrarian is personable, and the coaches are always willing and available to help one through complex and simple problems alike. This program is an amazing value for the knowledge you receive, and the people in the community are inspiring. They are not kidding when they say this is like getting a master's degree in acquisitions.”

“This is like having a board of advisors full of experts in various fields. You learn just as much from the others members as you do from the mentors. If you're in a place to dedicate a few hours a week to working ON your business instead of IN your business, this is the place for you.”

“I have been pleasantly surprised by the quality and breadth of the resources available to community members. You are not just getting insights and support from one person selling a course. There is a whole team of experts helping you do the thing. All aspects of sourcing, buying and running a business.”

“In terms of product value, it delivers. The content is straightforward, actionable, and focused on real-world application. You get clear frameworks around evaluating opportunities, thinking independently, and focusing on cash-flowing, overlooked businesses. It feels aligned with the service and brand Codie promotes, practical, numbers-driven, and realistic.”

“Codie has been doing wonders for business advice. Savvy, on point and very tuned in. She doesn't take you to glamorous, she takes you to no nonsense business ideas. The glamour will follow later. I really related to an email on the ceiling. I find this so timely in my business and give such needed direction. Well done!”

“Everyone I have spoken to so far has exhibited real care and concern for helping me move my business forward, especially Alex Hooper. He is patient, extremely responsive and genuinely cares about helping me get answers and information. His insight has already helped me push my ad agency to do more with less.”

“CT has put my brain in the Owner’s seat! Mindset is everything. From clarity to confidence, Contrarian Thinking overdelivers on expectations.”

“Thirty days now in the Academy...the experience has been incredible. The knowledge transfer, endless resources at every stage, the staff experience and support mechanisms in place are unrivaled. The education is invaluable, you'll carry it with you regardless...you'll stay for the community.”

“This is like having a board of advisors full of experts in various fields. You learn just as much from the other members as you do from the mentors. If you're in a place to dedicate a few hours a week to working ON your business instead of IN your business, this is the place for you.”

“Joined the CT community in February. Started looking into a HVAC franchise. While asking some questions regarding franchising, Rylan informed me the company had multiple lawsuits, and showed how the franchise was unproven. It is using a territory it converted and relaying that information to sell more territories. If it were not for the CT community and the knowledge it possesses, I could have slipped into a few hundred grand mistake! Big thanks to CT and Rylan!”

“Codie Sanchez and her team have built something genuinely rare: a community and curriculum that treats acquisition entrepreneurship as a real craft, not a marketing pitch. The frameworks around deal sourcing, seller psychology, capital stack design, and SBA-aligned financing have directly shaped how I structure my own roadmap, from Deal Zero through larger platform plays.”