Colossal Media

“Walking around New York and Brooklyn, you see these giant wall paintings that are done by Colossal Media that are ad campaigns like Gucci or Saint Laurent, painted on the walls outside. We’ve always dreamt of having that kind of a translation of our work but then bringing it back inside.”

“This artwork is about growth and unity, I use a botanical metaphor to show Detroit growing out of its past, living in the present, and moving into its future. In “Botanical City” the roots of the plants are the past, the stem is the present and the flowers represent moving into the future. Everything is floating in the air to represent limitless possibilities.”

“Hennessy Very Special salutes LeBron James with a unique purple and orange logo and a bras armé featuring the NBA legend’s signature sleeve and crown tattoo. A cognac of boundless possibilities, taken to new heights.”

“Colossal’s wall helped us dramatically spike awareness within one of our top DMAs. Not only was the creative beautiful, but our customers loved the execution. Across Instagram, our social posts that featured the hand painted wall received +30% increased engagement in comparison to other posts this year. Cannot wait to work with the Colossal team again!”

“Because this project was so complicated, with so many different agencies involved, it was good to work with guys who knew exactly what they were doing.”

“This project holds a particularly meaningful experience for me. It was the first large-scale mural I have done and it was painted just down the road from my house, in a city I call home. I’ve been designing things for a long time, and the excitement of seeing your work manifest into a tangible thing never gets old.”

“My inspiration is over two decades of summers spent in Chicago. It’s one of my favorite places in the world to be during the summer so it was pretty easy coming up with the composition!”

“I grew up in Los Angeles, so this was kind of a dream project. The process started by making a big list of all my favorite places and landmarks in the city.”

“It was a great experience, I always wanted to do something on a big wall and this was the perfect opportunity. I had the freedom to create something that I’m very proud of and I want to thank the team at Colossal for trusting in me.”

“Weighing in from the creative team to just say thanks and how great these look. The level of detail you get is incredible — definitely hitting on the kind of impact we want to make with these.”

“By the end of the afternoon, we had some bonafide street art on our hands.”

“...Charli XCX and her team’s guerrilla approach to promotion has propelled the Brat summer trend. A wall in New York’s Greenpoint neighbourhood that was painted Brat green and used for simple messages and announcements about the album launch has become an internet phenomenon.”

“Brat’s ongoing rollout has been a masterclass in campaign world-building that we would all do well to learn from.”

“The release of the deluxe version of BRAT did not come without fanfare. Leading up to the release of the original album, lime-green BRAT walls began popping up in several cities worldwide, with the “Talk talk” singer making appearances at these walls occasionally. The day before the deluxe album was released, Charli XCX went on TikTok Live to record a new wall being erected. With its white background, the new wall mimics the cover of Brat and it’s the same but there’s three more songs so it’s not.”

“Fast forward to Thursday when Charli started teasing the collaboration on the famed ‘brat wall’ in Brooklyn, where Lorde’s name appeared in those signature sans-serif lowercase letters. Then, at midnight, the remix dropped.”

“Charli teased the incoming remix of her song “Girl, So Confusing” via TikTok live stream with the same mural painting technique she used to announce the deluxe issue of “Brat.” Without much context, the wall simply displayed Lorde’s name, and Charli followed-up by dropping a short clip of the collaboration on her private Instagram account. The single will be released Thursday at midnight.”

“It’s only been a month since Charli XCX released her newest album, but we can say with authority that we’ve officially entered Brat girl summer. Everyone we know is working it out on the remix, mourning the end of the Brat wall in Brooklyn, and unearthing vintage Von Dutch. So it was only a matter of time before brands hopped on the Brat bandwagon.”

“Each time the wall was updated and live-streamed, stan Twitter went into a state of pandemonium trying to anticipate Charli’s next move. Although Brat cover-meme-making sites popped up and her particular shade of lime green was virally omnipresent, its physical likeness somehow seemed even more powerful. Fans trekked en masse to take photos and watch its updates.”

“Pop-up events in NYC and London were also key in making this moment feel particularly larger than life; her surprise set at Lot Radio drew a massive crowd as it previewed some of the coming music.”

“What troubled me the most ... was realizing that after a decade-plus of covering pop culture, this was the first time a viral trend had actually taken root in my brain.”

“For Charli, a huge part of the brat marketing campaign has been ‘creating moments that are physical and feel sacred and special, creating moments that you just simply HAD to be at.’ Her intent with the wall was to cause a massive scene by offering a space ‘where me and my fans could come together as one without the barriers or stiffness of normal fan events.’ As she further explains in an email, ‘I think in-person spaces are really important right now. They strangely feel more human than ever before—probably because we’re all living our lives mostly online.”

“There is a live stream for “the brat wall” and after the album was released, it was changed to a white background and announced the deluxe version of the album, ‘Brat and It’s the Same, But There’s Three More Songs, So It’s Not,’ only three days after the initial release.”

“Lookin’ like an icon”

“Working with Colossal was nothing short of magic.”

“They’re strategically placing OOH ads near coffee shops and cafes where consumers are more likely to try the company’s new offerings.”