Brandwatch

““When we launch a new product feature, we tune into social media to see what people really think. And it's very useful feedback for our product teams because they can fix or improve things quickly."”

““We have access to direct mentions. But there are also things that people talk about, super helpful things that we don't see because people don’t tag us. It's basically the other side of the moon. We can only see them if we use social listening.””

““Social listening is at the heart of what we do in the social and community team, and I would say, even in the wider communications and marketing,” explains Ayoub.”

“I particularly recommend Brandwatch if you are a large organization or have many different locations like we do. It makes it so much easier to monitor what all the different locations are doing, while still giving them complete autonomy over their own community. You can see their performance and celebrate the champions to raise morale and give credit to those who are creating outstanding and inspiring content.”

“When people don't see faces, it's hard to connect because you need the human element, but you also need to balance that with protecting children and families. With Brandwatch, we can identify the centers that are doing great social media with engaging content while protecting children's privacy. We can share those examples with other centers to encourage them and make sure they are not falling behind.”

“With Brandwatch, we can get an overview of what all our centers are posting on social and identify the great content gems, not only for us to use on a national level, but also as examples for other centers that might be struggling with their marketing. We almost use them as case studies so they can learn and grow from people working in the same company.”

“I am very hungry for feedback. Thinking back to when I was staring at my Tweetdecks all day long, there’s a good possibility that I would have missed these tiny little morsels of validation that are actually really useful. Not only is it positive feedback but it is the context we want, that shows we are leaders in the areas where we think we are”

“It’s part of good social listening hygiene”

“For the first time, with Brandwatch, I was able to bring quality feedback to the team and I could also point to content people worked on and show them not only are people loving this but here’s how much noise it’s making. These are more sophisticated data points that we've never had before”

“Every company calls itself a data-driven company these days but Monzo literally makes all of our decisions based on the data”

“Before we weren’t able to give very useful feedback. We’ve turned it into much more quantitative feedback”

“That data validated for us that this campaign was as loved as it seemed to be”

“Coming from staring at a TweetDeck all day, we were blown away by what was possible. It was entering a whole new world of sophistication in our social listening”

“It’s not that our customers weren’t talking to us, we just didn’t have the tools to listen to the sheer volume of it all. We’d go out and say something like: “Hey if you could change one thing about Monzo what would that be?” Then we would get 847 responses – it’s almost overwhelming”

“I find this area of where data meets storytelling really interesting. Not only is this data possible to measure, it's in our grasp, but we can actually do stuff with it – we can tell a story with it”

“It shows how on the pulse we are, staying close to our community. Even though we have millions of users we are still listening and on the pulse.”

“It is really helpful to get a flavor of what is there and what people are actually saying. What words do they use? What is the framing here? And that is important for our team because we are responsible for content and we want to make sure we are matching the way our users speak, addressing what problems they have.”

“Even with the negatives, those word clouds help us understand what areas are causing friction and where we need to put in work. It’s a very very rich data set because it is raw and honest feedback, unsolicited.”

““We monitor any and all content that comes through listening. If we find even the tiniest bit of negative sentiment, we jump on it.””

“Sweetwater uses social listening to carry these one-on-one relationships over to social media, identifying the specific customers that come through the online space to an overall database.”

“Audiences is the stand out new addition to our suite of proprietary and third party tools. When we use Audiences within Metia’s structured customer profiling methodology, our clients experience extraordinary improvements in ROI performance.”

“Choosing and using the best tools, is essential for every agency. Using Audiences gives us more precision in targeting, greater confidence in recommending media investment strategies, and has significantly improved ROI for our clients.”

“It also helped us to look closer at the sentiment around the situation as well. Of course, it was largely positive. To be transformed into a hospital and support the NHS during these challenging times was a really great thing we were and still are so proud to be involved in, and that was echoed in what people were saying online,”

“Our Customer Success Manager at Brandwatch contacted me after hearing the news, which was really proactive, and I appreciated that,”

“The research I did led me to Brandwatch and for me it was the top choice out of all the others I looked into – Brandwatch stood out as the one we’d get most value from.”