Bikky

“"One of the reasons you do LTOs is to acquire new guests, but now I can look at the full scope of what a shake is worth, rather than just its impact in that one month."”

“This level of guest insight and analysis was something only very large brands could do. Bikky is making it accessible to mid-scale brands — and that's changing everything.”

“We told franchisees not to think about it as giving away discounted pizza. We're getting a whole family in — that's now how we're talking about it, and this is who we're targeting when we put that bundle together.”

“A lot of franchisees are like, that can't be right," Chad said. "But knowing that so many guests are first-time, you have to introduce them to the brand. You have to be more welcoming. You have to ask them to come back.”

“These would be listening sessions," explained Chad Sims, Sr. Director, Omnichannel & Loyalty Marketing at Blaze Pizza. "We’d say, ‘Hey, what do you think is hurting in your marketplace?’ And then we would use that insight to push them in the right direction.”

“This level of guest insight and analysis was something only very large brands could do. Bikky is making it accessible now to mid-scale brands. The things I would spend a whole quarter curating, we're now getting done in minutes.”

““I’ve used a lot of tools in my career, but Bikky’s the only one that helps connect the dots between what people order, what we promote, and what actually works. I think we’ve just scratched the surface with what Bikky can do.””

““While we don’t have third-party data, Bikky helps us figure out which items drive the most repeat visits, and make smarter decisions on what we promote.””

““Bikky showed us which items were actually driving people to come back, and which weren’t, so we could make better decisions across the board.””

“Expanding our menu is not something we take lightly, especially after all the work that went into simplifying our operations following California’s AB 1228. With Bikky’s data we could see that toasts are truly generating incremental revenue and are quickly becoming a guest favorite. It gives us the confidence to continue expanding and experimenting with our menu.”

“We had a hypothesis that we could migrate low-calorie smoothie drinkers to the superfood category in order to eliminate ingredients, and used Bikky to legitimize the decision and prove our hypothesis with confidence.”

“Having the customer data to understand the impact of these changes allowed us to feel confident about the choices we made.”

“We now have visibility into our entire customer base, not just a small window. This has created so much room for curiosity, new conversations across our team, and stronger use of data.”

““With Bikky, we could legitimize our decisions, validate our hypotheses, and make changes to our menu with more confidence. Bikky’s platform is extremely powerful for us.””

““Once you put the data in front of the franchisees, it’s very eye-opening and it gets buy-in.””

““Everyone wants the business to succeed, but sometimes there are different opinions on how to get there. Using data to tie performance to our recommendations is the best way to get everyone on the same page.””

““With the amount that you’re selling overall and the high margin associated with it, you’re actually getting a bigger return.””

““It’s not like I’m just lowering the price and making less money,””

““They can look at all the places where they’re in line or even pacing ahead.””

““We’re not just picking on one decision where they’re out of compliance,””

““We could back our claim a little bit more because items that matched the system-wide average showed year-over-year growth.””

““By pulling data from Bikky, I could put the information in front of them in black and white. There was no grey area at that point.””

““Instead of building their gyro sales, the location was underperforming. The variable that stuck out was the higher gyro price, but they stood by their decision.””

““Using Bikky to compare locations to the rest of the system helps franchisees see the impact of their decisions.””

““As we develop the franchise even further and dive into what’s next, Bikky helps us make the right decisions for the future,””