Arenametrix

“« Avec Arenametrix, nous accompagnons désormais chaque spectateur avant et après sa venue au spectacle. Ces scénarios automatisés nous permettent de proposer un parcours personnalisé et cohérent pour chaque spectacle de la saison, sans alourdir la charge de travail des équipes. Grâce aux retours d’expériences de nos publics, nous avons également pu adapter nos offres et diminuer les points de friction de leurs parcours. »”

“« Le processus de fidélisation des fans du Lausanne Hockey Club est un enjeu stratégique pour le club. Grâce aux scénarios de marketing automation mis en place depuis cette année, nous essayons de capitaliser sur l’engouement et la satisfaction procurés lors des matchs à la Vaudoise aréna. Via les outils à disposition, nous arrivons à suivre en instantanée l’efficacité des messages partagés. Ce suivi nous aide à constamment améliorer nos messages pour optimiser notre positionnement via à vis des besoins de notre communauté. »”

“« Notre organisation était novice dans le recueillement de données et les possibilités de marketing personnalisé. Nous cherchions de l'aide pour perfectionner nos techniques de communication en personnalisant nos approches grâce à ces données. L'équipe d'Arenamétrix nous a plus qu'accompagné ; Chloé nous a guidé et enseigné en plus d'être à notre écoute et de nous offrir un service impeccable. »”

“« Avec l'accompagnement et l'expertise d'Arenametrix, nous avons réfléchi et préparé notre campagne d'abonnement en basant notre stratégie commerciale sur une segmentation fine de nos clients et de nos prospects, et une communication adaptée selon les offres proposées et dans le temps. Au final, suite à 3 campagnes d'abonnement consécutives durant lesquelles nous avions perdu des abonnés, nous avons connu en 25/26 une augmentation en volume et en chiffre d'affaires d'environ 10% ! »”

“Since implementing Arenametrix, we have seen better centralisation of our customer data and greater efficiency in sending and tracking our newsletters. The platform lets us analyse performance in more detail (open rates, clicks, conversions) and quickly adjust our marketing campaigns. The tool also gives us a better understanding of our customers' behaviour, which helps us optimise our marketing actions and improve the customer experience.”

“Thanks to the CRM, we know our audience and where they live much better, and we understood which areas we needed to work on: loyalty, young people and students, and the effectiveness of our communication.”

“Daily sales reports on some of our actions give us constant feedback on how our sales are progressing. The summary tables also give us direct indicators on the communication campaigns run around the various shows and events in our programme. The speed and efficiency of our searches in the software are major assets for carrying out our marketing actions. With the tool, we can measure the results of our different actions more easily. The tool keeps evolving, especially in marketing automation, and new strategies remain to be built on these new features.”

“With Arenametrix, we now support every spectator before and after they come to a show. These automated scenarios let us offer a personalised, consistent journey for every show in the season, without adding to our teams' workload. Thanks to feedback from our audiences, we have also been able to adapt our offers and reduce the friction points in their journey.”

“The Arenametrix team has supported us day to day, both strategically, by helping us develop new acquisition and loyalty approaches, and operationally, by identifying the best solutions and messages for our community.”

“Building fan loyalty is a strategic priority for Lausanne Hockey Club. With the marketing automation scenarios set up this year, we aim to capitalise on the excitement and satisfaction generated by matches at the Vaudoise aréna. With the tools available, we can track the effectiveness of the messages we share in real time. This tracking helps us keep improving our messages to better match the needs of our community.”

“Arenametrix's support is extremely valuable. It is a real plus on top of the tools provided. It helped us roll out an effective CRM strategy tailored to our audiences. Arenametrix has enabled us to improve both audience loyalty and audience development.”

“Our organisation was new to data collection and personalised marketing. We were looking for help to refine our communication techniques by personalising our approach with this data. The Arenametrix team did more than support us: Chloé guided and taught us, while listening to us and providing impeccable service.”

“With Arenametrix's support and expertise, we designed and prepared our season ticket campaign by basing our sales strategy on a detailed segmentation of our customers and prospects, and on communication tailored to the offers and to timing. In the end, after 3 consecutive season ticket campaigns in which we had lost subscribers, in 25/26 we saw an increase of around 10% in both volume and revenue!”

“Beyond the technical side, the quality of the support has been decisive throughout this collaboration: we have always found answers suited to our needs. With internal changes in the team, this support is also a reassuring guarantee of continuity for new users, who benefit from the same level of follow-up.”