Alida

“The Coffee Insiders community has allowed us to reduce risk in the marketplace and decrease our time to market. Highly innovative projects are vetted by consumers. It allows us to prioritize projects and cater to the more relevant innovations.”

“It’s really helpful to have an easy way to follow up when you realize that you should have asked something else to fully understand what that means for Cabot, and to give us actionable next steps,”

“With video, you can ask immediate questions and get feedback that you wouldn’t get otherwise.”

“You can get data from a survey, but seeing is believing. The video discussions helped us understand the “why” and the effects on the consumer,”

“Great support from Alida let us focus on the people instead of the data, and that gets you the most community feedback you could ever ask for,”

“We realized you have to be open to change. We’re now in a place where we are much more involved and therefore able to understand the bigger questions we can help answer”

“It’s exciting as an insights person to have work received, used, and making an impact. Sometimes you report, get the data, and you’re not sure where it’s going. This shift we made has made feedback much more impactful and people are seeking us out.”

“We needed to find the white space in the crowded beauty and style market. The community is a good place to have more emotional conversations. We can't get those insights anywhere else.”

“The Insider community has allowed the company to gain insights into what our most passionate players want and has helped us innovate in mobile gaming. Developing relationships with our players is a central part of our development cycle. Our community has led to better business decisions and, most importantly, better player experiences.”

“Our customers are engaged and we're proud to be a trusted and relevant source. We want to help them to be a better finance consumer and they know they have a place to not only provide feedback, but also learn.”

“Most importantly, customer insights have sparked inspiration among InLife employees to become more mindful of the role that they play in customer experience.”

“Recurring issues uncovered from the insights are also reported back to relevant Business Units so they can be accounted for in succeeding product/process iterations that intend to weed out the friction experienced by our customers.”

“Alida has empowered us to quickly act on critical feedback that we come across from our VOC activities. With the customers' permission, we are able to quickly get back to them and resolve pressing concerns that caused their dissatisfaction,”

“As soon as I got access to Alida and the portal, I realized how easy and user-friendly it is compared to other tools I've used. It's simple to get going, and it doesn't take long to be an expert.”

“Our objective is to enhance our customers’ experience and help them live their lives on purpose. With the support of Alida’s platform we can make data-driven decisions, rooted in what is most meaningful to our customers, so that we are creating the products and experiences our customers want from us.”

““The audience knows the people who manage the community. They know there are actual humans working behind the scenes and that helps to build trust in our brand.””

““Our ability to show up to these clients as experts and have direct suggestions on what could elevate their programs is a plus point in the sales process,””

““Our research projects for ad partners are highly customizable and that makes them feel special. They can understand the soul of how respondents feel about their brand.””

“We now have thousands of customers who are engaged with us in a whole new way. And the nature of this engagement is special. They provide rich information to us, and we provide exclusive information to them, strengthening our partnership.”

“By understanding our customers better through MyAXA Cafe, we are then able to design even better solutions to c onstantly improve t he delivery of a frictionless customer experience.”

“This variety helps us foster healthy community experiences for our members which, in turn, leads to higher participation rates and response quality.”

“What we love about our patient community is the immediacy. We are able to quickly get a pulse of what consumers are saying. It has helped us put the consumer at the center of all our decisions.”

“We use our Alida Changemaker panel to drive insights from our fans to help us shape our content but also understand how we can make an impact or spark a change on a topic or issue that's important to our fans. We need to stay connected to them to be able to go deeper on these issues and topics. We're proud of the stories we get to tell with our brand partners and feel that DE&I shouldn't just be a check-the-box on your annual marketing plan but a focus on everything you do.”

“The Innovation Studio is an important asset in the range of market insights we employ at Experian Health to drive stakeholder-centric innovation. The diverse tools, expert advice, amazing client community and the partnerships we have with our Customer Experience team significantly contributes to our status as a leading innovation company”

“Having tools that help us foster ongoing co-creation with our clients has taken us to new levels as an organization. There is a different kind of confidence and satisfaction that comes from making decisions and implementing changes that you know for certain your customers will love”