Afresh

““Adoption was one of those things that made my life really easy. Since it’s so intuitive and so easy to use, we didn’t have to have a lot of ramp up time and change management with our associates, and they were excited to use it. We had people asking when the next store is going to be rolled out.””

““As humans we really don’t need perfect data to make good decisions, yet a lot of our legacy systems expect this perfection in the data that makes the whole chain really fragile.””

““When we think about the technology ecosystem, a starting point is usually having fewer systems is better. In this case, we actually saw that introducing a different system is a benefit because of the intricacies of fresh.””

““When I joined the grocery world, one of the things that I found very humbling is how imperfect and messy grocery data inherently is. If you’re dealing with something that is going to be unique in some way, then you want to make sure that you don’t shortchange your business by trying to fit your requirements in what’s available as pieces of another system.””

““When you start thinking about this delicate balance [of fresh operations], you quickly come to a conclusion that you need to have something that’s more specialized. We opted to work with Afresh because this is what Afresh does and this is what Afresh is excellent at.””

“Afresh enables us to profitably run the fresh department just as we envision it. Ever since we started working with Afresh, our teams have loved the experience, from the ease of use of the app to the accuracy of recommendations. All in all, Afresh has been a very good partner to Heinen’s.”

“Every other ordering system we’ve looked into in the past was mainly designed for packaged goods with long shelf life, not fresh products. Afresh is a solution built to handle the nuances of fresh.”

“We’ve seen great results from Afresh. Our store teams love using it, and the return on investment makes it worth it. It’s low maintenance, easy to use, and delivers on its promises.”

“Our customers know that they can find the freshest, highest-quality foods and a great assortment at Heinen's. The partnership with Afresh enables us to continue to deliver on that promise of excellent food and the best in-stock rate.”

““We started with Afresh in store ordering for produce. As the value became clearer, we kept finding more places to use it — meat, deli, bakery, and now production planning across our fresh departments. It’s been a huge unlock in our organization.””

““With Afresh, we can finally see what’s happening with production across every store instead of guessing at performance or shrink drivers. Soup and rotisserie chicken would come up in every shrink meeting, and now we have the visibility to act on what isn’t working and coach our teams with real numbers.””

““Afresh Production Planning is simple and intuitive, so store associates loved it and adherence climbed in a way we never got on paper.””

““Afresh has been a huge unlock in our organization.””

“Afresh has really helped my assistants. Their ordering is a lot better, there is much less over-ordering, and it has actually helped them order faster than before.”

““Because the tool was so simple, we trained our store teammates in way less time than we expected. We can now spend more of our time where it matters, with our customers.””

““Typically, I’ve seen inventory and ordering systems take a year or longer to get off the ground. We were impressed when we saw Afresh rollout chainwide in 2 months with minimal training.””

““These are consistently the best conditions and strongest performance I’ve seen in Produce.””

““For decades, I’ve found technology systems were always built around the needs of dry grocery, not those of Produce. Unlike other companies fitting square pegs into round holes, Afresh addresses the idiosyncrasies of my department with a seamless, end-to-end experience.””

““Afresh has been a game changer. Our customers now enjoy the freshest produce, better in-stock conditions, and can trust our top quality every day.””

“We’ve seen great sales results, and a 7% reduction in scan-outs is historic.”

“Scrap is significantly lower. We used to fill up half a trash can every day and we had all those U-boats out on the floor in addition to our backroom stock. We don’t need to sidestack like that anymore. My backroom is much more manageable.”

“You have my full buy-in on this program. This process can be a game changer for my stores.”

“Afresh listened very well to what our issues were. They understood our current process. A successful relationship is when you're hearing good things from your Information Technology Department, when you're hearing good things from your Product Directors that were implementing, when you're hearing it from the merchandisers in those departments that Afresh is being supportive and helpful to them, and you're hearing the results from the finance side of the business that they're liking the results. It's a good partnership and a relationship.”