Adthena

“Adthena gives us visibility into our entire market, and that has been a tremendous help for our Google Shopping campaigns. We had a hunch that we could be doing more on Google Shopping, but without the right data, it was hard to see how. By using Adthena, we’ve been able to see exactly how we rank against competitors, where we can become more aggressive, and how we can drive more revenue from our campaigns.”

“Adthena provides us with crucial data to support consistent campaign performance. We are able to segment data by market and device, which allows us to optimize our device targeting. Within the first 90 days, were able to increase FTDs by 26%. An amazing, and measurable result!”

“Working with Adthena has been great, we’ve managed to evolve something to really add value to our business. Also being transparent to partners around brand bidding and working with them to resolve issues in the short and long term. What started off as a spreadsheet of data is now all viewable and accessible in the Adthena app for ease of pulling the information.”

“Adthena helped us identify real spend efficiencies. Through their Lone Rangers, we’re able to stop spending on brand terms and reinvest that budget to areas that are more conducive to acquiring new customers.”

“Search is the channel we rely on to drive lower-funnel decisions that bring in new revenue. With Adthena’s data, we were able to increase share and appeal to our trendy, fashion-forward customers who are already in the market for our products. We now use Adthena for intel in six of our markets globally – and as we expand, we’ll continue to look to Adthena for insights.”

“Before Adthena, pausing brand campaigns felt risky, and our SEO and PPC efforts weren’t aligned. Brand Activator gave us confidence to protect our brand, cut wasted spend, and boost share of voice. Since launch, we’ve saved €100K, increased SEO traffic by 26%, and improved lead conversion rates by 8%, all while reinvesting savings to drive growth in generic campaigns.”

“Adthena is our strategic partner for understanding the competitive landscape and optimi z ing our campaigns based on data. The tool provides the transparency and accuracy we need to make decisions driven by insights, not assumptions. Their team stands out for its proactivity, innovation, and ability to adapt to the market.”

“Adthena transformed how we invest in Google Ads: less noise, more signal, and stronger quality metrics. We’ve moved from endless budget debates to fast, data-driven decisions.”

“Before Adthena, reallocating Brand budget was manual, time-consuming, and based on limited insight. Adthena’s market share data gave us a clear understanding of where we were under/over investing, and where we were losing ground to competitors. It helped us identify growth opportunities in key segments, tailor our approach across business lines, and make smarter decisions, faster. As a result, we were able to strengthen our market position without sacrificing traffic quality.”

“Adthena has unlocked market insights that were previously inaccessible to us and saved us hours in manual work every month. Alerts mean we instantly know when we need to take action with our campaigns, and with informative data, we can accordingly plan strategy and optimise current results for further growth to meet our targets.”

“Adthena has delivered meaningful, actionable insights into our paid search performance and competitor activity. By understanding category-level demand and market shifts, we’ve been able to strategize our paid search to gain an incremental share of voice . The ability to benchmark against peer-set quickly has been crucial in optimizing our keywords bidding strategy to be highly competitive vs competitors in the grocery vertical.”

“Adthena gave us more visibility into SERP activity. Without Adthena, doing the searches and understanding what happens on the SERP will take ages. Data is searched multiple times per day by Adthena, and some terms are searched every hour. We were able to understand how competitors’ strategies affected the client’s performance. You can react more quickly to what your competitors do.”

“Smart Monitor allows me to make informed decisions on whether or not we need to defend our position and change our bidding strategy. Using this feature, I can easily identify threatening competitor movements or new competitors entering my search term groups. For our business, it’s critical to stay on top of competitor movements, and now Smart Monitor is an essential part of that process. In many cases, Smart Monitor provides the insights that ensure we’re increasing our visibility online as much as possible.”

“As an online platform, we rely heavily on our paid search strategy to bring new customers to our website. With Adthena, we’re able to apply insights on competition across every area of our business, from front-line PPC teams all the way up to product owners and senior executives. Having an industry-leading strategic partner for competitive intel gives us a huge competitive advantage to win in our market.”

“Adthena’s level of keyword and competitor data granularity cannot be found in any of our existing partners. Furthermore, we’re now able to invest time in what matters the most for our clients, optimizing their campaigns and developing winning strategies.”

“We were facing a situation in which we were not very competitive vs competitors from a budget point of view, and the goal was to be as efficient as possible. Therefore, we had to make the most out of the opportunities available to increase sales. Thanks to Adthena, we were able to know which products our client had better prices than competitors and push in that category during that given period.”

“Adthena allows us to see what competitors are doing in almost real time. We’ve managed to use the insights we get to optimize campaigns towards ARPUs, and to increase cross-channel efficiency with the SEO team. The competitive intelligence we get from Adthena has had a wide reaching positive impact on our business.”

“Adthena’s insights are an integral part of understanding where we are within the marketplace and supporting what we do next as a business. Because of Adthena, our digital marketing team is the first to know about new competitor strategies in our market. This helps us build more credibility for search as a strategic channel for the business, particularly with senior stakeholders.”

“This would not have been possible to do in a timely manner without the help of Adthena, which also saves us time.”

“Thanks to strategic insights from Adthena, we’ve been able to identify our best compared to our competitors, allowing us to increase our revenue during the most important month of the year.”

“Adthena has been instrumental in our digital marketing efforts. Their cutting-edge technology, paralleled with their highly skilled sales & Account Management teams, has helped us get a deep understanding of the competitive landscape in a brutally competitive industry such as ours. Adthena’s AI-powered platform sends us detailed reports and has helped save our clients a lot of time and money. We thank Adthena’s efforts to help us and look forward to our continued collaboration.”

“Using Adthena’s insights, we were able to determine which search terms might be important to appear on for the customer to increase their visibility in that product category, and which broad match keywords would be profitable to activate to grow their business”

“Adthena has been instrumental in monitoring our trademark infringements on Google. The automated reports from Adthena have allowed me to not only reduce the number of competitors using our brand terms, but also reduce CPCs.”

“Ask Arlo has been a game-changer for my job. It’s allows me to make data-driven decisions and stay ahead of the curve in a rapidly evolving market.”

“As a market analyst focusing on the gaming casino space, Ask Arlo has become an indispensable tool for my work.”